Public Cloud - Togo

Togo

Revenue in the Public Cloud market is projected to reach US$17.01m in 2024.
Platform as a Service dominates the market with a projected market volume of US$5.26m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.51%, resulting in a market volume of US$45.05m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$5.16 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud Market in Togo is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, rising awareness of online services, and the convenience offered by cloud solutions. This considerable growth can be attributed to the country's increasing demand for Infrastructure, Platform, Software, Business Process, and Desktop as a Service.

Customer preferences: As Togo becomes more connected and technology-savvy, the demand for public cloud services is on the rise. This is driven by a desire for convenient and efficient data storage and management solutions, as well as the need for remote access to information and collaboration tools. In addition, the growing number of small and medium-sized businesses in the country are turning to the public cloud for cost-effective and scalable IT solutions. This trend is likely to continue as the country's digital infrastructure continues to improve.

Trends in the market: In Togo, there is a growing adoption of public cloud services as more businesses and government agencies shift towards digital transformation. This trend is expected to continue as the government implements policies to promote digitalization and increase internet penetration. Additionally, there is a rise in demand for Software-as-a-Service (SaaS) solutions, especially in the education and healthcare sectors. This presents opportunities for cloud service providers to expand their offerings and cater to the specific needs of these industries. Furthermore, the increasing use of cloud-based applications and data storage is expected to drive the growth of the public cloud market in Togo, providing cost-effective and scalable solutions for businesses and organizations.

Local special circumstances: In Togo, the Public Cloud Market is still in its early stages due to limited internet penetration and infrastructure. However, the government's focus on improving digital connectivity and the rise of entrepreneurship in the tech sector are driving the growth of the market. Additionally, the country's unique geographical and cultural factors, such as its location in West Africa and its diverse population, play a significant role in shaping market dynamics. These factors create opportunities for tailored solutions and partnerships with local businesses, making Togo an attractive market for cloud service providers.

Underlying macroeconomic factors: The Public Cloud Market in Togo is heavily influenced by macroeconomic factors such as economic stability, government policies, and investments in information and communication technology (ICT). Togo has made significant progress in improving its ICT infrastructure and digital connectivity, which has created a conducive environment for the growth of the public cloud market. Moreover, the government's efforts to promote digital transformation and attract foreign investments have further boosted the market. However, challenges such as limited internet penetration and low levels of digital literacy could hinder market growth. Additionally, the global trend towards digitalization and the increasing adoption of cloud-based technologies in businesses are also contributing to the growth of the public cloud market in Togo.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.