Public Cloud - Togo

Togo

Revenue in the Public Cloud market is projected to reach US$17.01m in 2024.
Platform as a Service dominates the market with a projected market volume of US$5.26m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.51%, resulting in a market volume of US$45.05m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

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Currency

Analyst Opinion

The Public Cloud Market in Togo is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, growing awareness of the benefits of cloud services, and the convenience offered by online services. This considerable growth can be attributed to the rising demand for Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service, as well as the overall trend towards digital transformation in the country.

Customer preferences: As Togo continues to develop its technology infrastructure, there is a growing demand for public cloud services among businesses and individuals. This trend is driven by the need for remote collaboration and file sharing, as well as the convenience of accessing data and services from any location. Togolese consumers are also becoming more comfortable with digital solutions for activities such as banking, shopping, and entertainment, leading to a rise in demand for cloud-based platforms. Additionally, the increasing availability of affordable smartphones and internet access is fueling the adoption of public cloud services among the younger population, who are more tech-savvy and value convenience and efficiency in their daily lives.

Trends in the market: In Togo, the Public Cloud Market is experiencing a surge in demand for cloud-based services, with businesses and government agencies increasingly turning to the cloud for data storage and management. This trend is expected to continue, as more companies recognize the cost-saving benefits and scalability of cloud solutions. Additionally, the government of Togo has made efforts to improve internet connectivity and infrastructure, further driving the growth of the public cloud market. This presents opportunities for cloud service providers to tap into a new market and expand their presence in the region. As the public cloud market in Togo continues to grow, it is likely to have a significant impact on industries such as telecommunications, banking, and healthcare, as well as the overall economy. Companies in these sectors will need to adapt to the changing landscape and embrace cloud technology to remain competitive. This trend also has implications for job creation and digital skills development in the country, as the demand for cloud professionals is expected to increase. Overall, the trajectory of the public cloud market in Togo is promising, with potential for further growth and development in the coming years.

Local special circumstances: In Togo, the Public Cloud Market is still in its early stages of growth due to limited access to reliable internet infrastructure. However, with the government's efforts to improve connectivity and the rise of mobile technology, the market is expected to witness significant growth. Additionally, the country's small business sector is increasingly adopting public cloud solutions for cost-effectiveness and flexibility. The unique geographic and regulatory challenges in Togo have led to the emergence of locally tailored public cloud services, making it a promising market for cloud providers.

Underlying macroeconomic factors: The Public Cloud Market in Togo is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. As the country experiences economic growth, there is a growing demand for cloud services, particularly in the public sector. Additionally, Togo's favorable regulatory environment and increasing investment in digital technologies are driving the adoption of public cloud solutions. With a growing population and increasing demand for digital services, the public cloud market in Togo is expected to continue its growth in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.