Public Cloud - Spain

Spain

In Spain, revenue in the Public Cloud market is projected to reach US$10.10bn in 2024.
Platform as a Service is expected to dominate the market within the country, with a projected market volume of US$3.17bn in 2024.
Revenue in Spain is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 17.16%, leading to a market volume of US$22.30bn by 2029.
In a global context, the majority of revenue will be generated the United States, amounting to US$388.50bn in 2024.
Spain's public cloud market is experiencing significant growth, driven by increased digital transformation initiatives among local businesses seeking enhanced scalability and efficiency.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Spain is experiencing considerable growth due to the increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience offered by different sub-markets such as Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. Factors such as cost-effectiveness, scalability, and flexibility are driving this growth rate.

Customer preferences: As the use of technology becomes increasingly integrated into daily life in Spain, consumers are gravitating towards the convenience and flexibility offered by public cloud services. This trend is fueled by the growing demand for remote work and virtual collaboration, as well as the need for efficient data management and storage. Furthermore, the shift towards public cloud solutions is also driven by the desire for cost-effective and scalable IT infrastructure, particularly among small and medium-sized businesses.

Trends in the market: In Spain, the Public Cloud Market is experiencing a surge in demand for Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) solutions, as companies look to streamline their operations and reduce infrastructure costs. This trend is expected to continue, with experts predicting a 25% annual growth rate in the Spanish cloud market. This shift towards cloud-based solutions is significant as it allows businesses to scale and innovate faster, while also providing a more cost-effective and efficient way to manage their IT needs. Industry stakeholders, such as cloud service providers and technology companies, are poised to benefit from this trend, as they can capitalize on the growing demand for cloud services in Spain. Additionally, the increasing adoption of public cloud by Spanish enterprises has the potential to transform the country's economy and boost its competitiveness in the global market. As such, it is crucial for businesses and policymakers in Spain to embrace this trend and invest in the necessary infrastructure and skills to fully capitalize on the benefits of the public cloud.

Local special circumstances: In Spain, the Public Cloud Market is experiencing significant growth due to the country's investment in digital transformation and the adoption of cloud technologies by various industries. Additionally, the government's efforts to promote digitalization and the rise of startups and SMEs are driving the demand for public cloud services. The country's strong data protection laws and regulations also play a role in shaping the market, with a focus on data privacy and security. Furthermore, the cultural preference for cost-effective and scalable solutions has led to the popularity of public cloud services among businesses of all sizes in Spain.

Underlying macroeconomic factors: The Public Cloud Market in Spain is significantly impacted by macroeconomic factors such as technological advancements, government policies, and economic stability. The country's strong investment in digital infrastructure and supportive regulatory environment have contributed to the rapid growth of the Public Cloud Market. Additionally, the country's growing economy and increasing adoption of cloud-based technologies in various industries have further fueled the demand for public cloud services. Furthermore, the increasing digitization of businesses and the need for cost-effective solutions are also driving the growth of the Public Cloud Market in Spain.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.