Software as a Service - Poland | Statista Market Forecast

Revenue in the Software as a Service market is projected to reach US$908.50m in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.17%, resulting in a market volume of US$2.28bn by 2029.
In global comparison, most revenue will be generated United States (US$187.20bn in 2024).

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

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Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Software as a Service market in the Public Cloud Market in Poland is currently experiencing mild growth, driven by factors such as increasing demand for online services and growing awareness of the benefits of digital technologies. This growth is impacted by the country's strong emphasis on digital transformation and its growing tech-savvy population.

Customer preferences: The rise in remote work and virtual collaboration has accelerated the adoption of Software as a Service solutions in the Public Cloud Market in Poland. This trend is driven by a growing preference for flexible and cost-effective cloud-based tools that enable seamless communication and project management. Additionally, the increasing demand for remote access to business-critical applications and data has further fueled the growth of the Software as a Service Market in the Public Cloud Market.

Trends in the market: In Poland, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand for cloud-based solutions, with businesses increasingly adopting these services to streamline operations and reduce costs. This trend is expected to continue as more organizations recognize the benefits of SaaS, such as scalability and flexibility. Furthermore, the government's push towards digitalization and support for cloud computing is likely to drive the growth of this market in the coming years. This shift towards cloud-based solutions has significant implications for industry stakeholders, including increased competition and the need for continuous innovation to stay ahead in the market. Moreover, it presents opportunities for service providers to expand their offerings and cater to the evolving needs of businesses in the digital age.

Local special circumstances: In Poland, the Software as a Service Market within the Public Cloud Market is influenced by the country's strong IT infrastructure and tech-savvy workforce. The government's focus on digital transformation and support for startups is also driving the market growth. Additionally, Poland's central location in Europe makes it an attractive market for cloud service providers looking to expand their presence in the region. However, data privacy regulations and language barriers pose challenges for foreign companies entering the market.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Poland is heavily influenced by macroeconomic factors such as technological advancements, government policies, and overall economic stability. As the global demand for cloud services continues to rise, Poland's favorable regulatory environment and investment in digital infrastructure have positioned it as a key player in the European market. Additionally, the country's strong economic growth and increasing adoption of digital solutions by businesses and individuals are fueling the demand for Software as a Service, driving market growth.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.