Software as a Service - Italy | Statista Market Forecast

Revenue in the Software as a Service market is projected to reach US$3.50bn in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.89%, resulting in a market volume of US$7.97bn by 2029.
In global comparison, most revenue will be generated United States (US$187.20bn in 2024).

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

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Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

In Italy, the Software as a Service market in the Public Cloud industry is experiencing mild growth, driven by factors such as increasing adoption of cloud technologies, growing awareness of the benefits of SaaS, and the convenience of online software services. This growth is impacted by factors such as competition, data privacy concerns, and regulatory compliance.

Customer preferences: As digitalization continues to permeate all aspects of daily life in Italy, consumers are looking for efficient and cost-effective solutions for their business needs. This has led to a rise in demand for Software as a Service (SaaS) within the Public Cloud Market, as it offers a flexible and scalable option for businesses of all sizes. The trend is further fueled by the increasing number of small and medium enterprises in the country, as well as the push towards digital transformation by the government.

Trends in the market: In Italy, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand for collaboration and productivity tools, as remote work becomes the new norm. This trend is expected to continue, with a projected growth of 20% in the next five years. The significance of this trend lies in the increased adoption of cloud-based solutions by businesses of all sizes, resulting in cost savings and improved efficiency. Industry stakeholders, such as software providers and cloud service providers, stand to benefit from this trend, as it presents new opportunities for revenue growth and market expansion. Additionally, the increased reliance on cloud-based solutions could also have implications for the IT infrastructure market, as companies shift away from traditional on-premise solutions.

Local special circumstances: In Italy, the Software as a Service Market within the Public Cloud Market is driven by the country's strong emphasis on data privacy and security. Italy's strict data protection laws and regulations have led to the adoption of SaaS solutions that comply with these laws. Additionally, the country's focus on digital transformation in various industries, such as healthcare and finance, has created a growing demand for SaaS solutions. This has also led to the emergence of local SaaS providers catering to the unique needs of Italian businesses.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Italy is heavily influenced by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. Italy's strong digital infrastructure and high level of technological advancements have created a favorable environment for the growth of the Software as a Service Market within the Public Cloud Market. Additionally, the government's support for digital transformation and investment in cloud technologies has further boosted market growth. However, the impact of the COVID-19 pandemic on the country's economy may have a negative effect on the market in the short term. Nevertheless, the increasing adoption of cloud-based solutions by businesses and organizations in Italy is expected to drive the demand for Software as a Service in the coming years.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.