Public Cloud - Italy

Italy

In Italy, revenue in the Public Cloud market is projected to reach US$11.67bn in 2024.
Platform as a Service is expected to dominate this market with a projected market volume of US$3.51bn in 2024.
Revenue in Italy is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 16.62%, leading to a market volume of US$25.17bn by 2029.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$388.50bn in 2024.
Italy's public cloud market is witnessing a surge in demand for innovative solutions, driven by digital transformation initiatives across various sectors.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Italy has been experiencing steady growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services among businesses, and the convenience of online platforms. The market's average growth rate is influenced by factors such as the availability of infrastructure and platforms, as well as the demand for software and disaster recovery services.

Customer preferences: Consumers in Italy are increasingly adopting public cloud solutions for their businesses, driven by the need for remote work and collaboration tools. This trend is further accelerated by the country's growing digital economy and the need for flexible and scalable IT infrastructure. Additionally, there is a growing preference for cloud-based software solutions that offer cost savings and enhanced security measures. This shift towards the public cloud is also influenced by the cultural emphasis on efficiency and innovation, as well as the desire for increased agility in a competitive market.

Trends in the market: In Italy, the Public Cloud market is experiencing a surge in demand as businesses seek to modernize their infrastructure and improve efficiency. This trend is expected to continue as more companies adopt cloud-based solutions for their operations. Additionally, there is a growing focus on data security and compliance, leading to the adoption of hybrid cloud models. This trajectory highlights the importance of a secure and flexible cloud infrastructure for businesses in Italy. It also presents opportunities for industry stakeholders, such as cloud service providers, to cater to the evolving needs of the market. As the reliance on cloud technology grows, there is also a need for continuous innovation and advancements in the market to stay competitive.

Local special circumstances: In Italy, the Public Cloud Market is experiencing rapid growth due to the country's strong digital infrastructure, high internet penetration, and supportive government policies. However, cultural preferences for on-premise solutions and strict data privacy laws pose challenges for foreign cloud providers. Additionally, the country's fragmented market, with a dominance of small and medium-sized enterprises, requires tailored solutions and localized support. This unique landscape presents both opportunities and barriers for market players, shaping the dynamics of the Public Cloud Market in Italy.

Underlying macroeconomic factors: The Public Cloud Market in Italy is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. The country's strong regulatory environment and significant investments in digital technologies have created a favorable market for cloud services. Additionally, the growing trend towards digital transformation and the increasing use of mobile devices are driving the demand for public cloud solutions in Italy. Furthermore, the country's stable economic growth and increasing adoption of cloud-based solutions by businesses across various sectors are also contributing to the growth of the Public Cloud Market in Italy.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.