Software as a Service - EU-27

EU-27

Revenue in the Software as a Service market is projected to reach US$54.75bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.61%, resulting in a market volume of US$128.50bn by 2029.
The average spend per employee in the Software as a Service market is projected to reach US$244.10 in 2024.
In global comparison, most revenue will be generated in the United States (US$190.10bn in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

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Analyst Opinion

The Software as a Service market in the EU-27 nan is experiencing mild growth, driven by factors such as increasing adoption of cloud technology and demand for convenient online services. This growth rate is impacted by factors such as government regulations and competition within the market.

Customer preferences: As digitalization continues to transform various industries, consumers in the EU-27 are increasingly turning to Software as a Service Market within the Public Cloud Market for greater flexibility and cost-effectiveness. This trend is particularly evident in the small and medium enterprise segment, where businesses are leveraging SaaS solutions for efficient collaboration and streamlined operations. Additionally, the rise of remote work and the need for virtual communication tools have further accelerated the adoption of SaaS in the public cloud market.

Trends in the market: In the EU-27, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand for cloud-based collaboration tools and project management platforms. This trend is driven by the shift towards remote work and the need for efficient virtual communication and project management. It is also being fueled by the increasing adoption of mobile devices and the desire for real-time access to data. This trend is significant as it allows for greater flexibility and productivity for businesses, while also reducing costs. It also has potential implications for industry stakeholders, such as increased competition among SaaS providers and the need for data security measures to protect sensitive information. Overall, the trajectory of this trend is expected to continue as businesses prioritize efficiency and adaptability in the face of a rapidly changing work landscape.

Local special circumstances: In the EU-27, the Software as a Service Market within the Public Cloud Market is driven by the region's strong focus on data privacy and security regulations. This has led to the development of advanced cloud solutions that comply with stringent EU data protection laws. Additionally, the diverse cultural landscape in the EU-27 has resulted in the emergence of niche SaaS offerings tailored to specific local needs. For example, Germany has a strong demand for cybersecurity SaaS solutions, while France has seen a rise in SaaS platforms for e-commerce businesses.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in the EU-27 is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in cloud technology are experiencing faster market growth compared to regions with regulatory challenges and limited funding for digital transformation. Additionally, the increasing demand for cost-effective and scalable IT solutions, coupled with the growing adoption of cloud-based services, is driving the growth of the Software as a Service Market in the EU-27. The region's stable economic climate and strong focus on digitalization are also contributing to the overall market growth.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.