Desktop as a Service - EU-27

EU-27

Revenue in the Desktop as a Service market in the EU-27 is projected to reach US$602.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 14.84%, resulting in a market volume of US$1,204.00m by 2029 within the EU-27.
The average spend per employee in the Desktop as a Service market in the EU-27 is projected to reach US$2.69 in 2024.
In global comparison, most revenue will be generated the United States, which is expected to reach US$2,041.00m in 2024.
The EU-27 is witnessing a surge in demand for Desktop as a Service in the Public Cloud, driven by increased remote work adoption and digital transformation initiatives.

Key regions: United Kingdom, Italy, Japan, United States, Canada

Market

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Analyst Opinion

The Desktop as a Service market within the Public Cloud Market in EU-27 is witnessing considerable growth, fueled by increasing remote work trends, the demand for flexible IT solutions, and enhanced security measures that cloud services provide to businesses.

Customer preferences: Consumers in the EU-27 are increasingly favoring Desktop as a Service (DaaS) solutions as remote work solidifies its place in corporate culture. This shift is driven by a desire for seamless collaboration and the flexibility to work from various locations, reflecting a more dynamic lifestyle. Additionally, businesses are prioritizing cost-effective IT solutions, leading to a rise in subscription-based models. Enhanced security features are also becoming a critical factor, as organizations seek to protect sensitive data in a digital-first environment.

Trends in the market: In the EU-27, the Desktop as a Service (DaaS) market within the Public Cloud is experiencing significant growth as remote work becomes entrenched in corporate operations. Organizations are increasingly adopting DaaS solutions to facilitate collaboration and enhance productivity across geographically dispersed teams. This trend is underscored by the shift towards subscription-based pricing models, which offer flexibility and cost efficiency. Furthermore, the emphasis on robust security measures is reshaping vendor offerings, as businesses prioritize safeguarding sensitive information in a cloud-centric environment. These dynamics are reshaping the competitive landscape, compelling industry stakeholders to innovate and adapt to evolving customer needs.

Local special circumstances: In the EU-27, the Desktop as a Service (DaaS) market is influenced by diverse regulatory frameworks and cultural attitudes towards remote work. Countries like Germany emphasize data protection and privacy, driving demand for DaaS solutions that comply with GDPR. Meanwhile, the Nordic nations, known for their high digital literacy, embrace DaaS for seamless collaboration. Additionally, varying levels of internet infrastructure across member states impact adoption rates, with urban areas seeing faster growth due to better connectivity, further shaping market dynamics.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market within the EU-27 is significantly shaped by macroeconomic factors such as economic stability, investment in digital infrastructure, and labor market trends. Countries with robust economic growth and supportive fiscal policies are more likely to see increased adoption of DaaS, as businesses seek flexible and cost-effective solutions to enhance productivity. Conversely, nations facing economic downturns may prioritize immediate cost-cutting over long-term digital investments. Furthermore, the shift towards remote work, spurred by global events, has accelerated the demand for cloud-based services, making DaaS a strategic choice for organizations aiming to maintain operational continuity and support a distributed workforce.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.