Public Cloud - Romania

Romania

Revenue in the Public Cloud market is projected to reach US$758.50m in 2024.
Platform as a Service dominates the market with a projected market volume of US$229.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.84%, resulting in a market volume of US$1,875.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$92.34 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Romania is experiencing significant growth and development.

Customer preferences: Romanian businesses are increasingly adopting Public Cloud solutions due to several factors. Firstly, the flexibility and scalability offered by Public Cloud services allow companies to easily adjust their IT infrastructure to meet changing business needs. This is particularly important in a fast-paced and dynamic market like Romania, where companies need to quickly adapt to new opportunities and challenges. Additionally, Public Cloud solutions offer cost savings compared to traditional on-premise IT infrastructure, as they eliminate the need for upfront investments in hardware and software. This is especially appealing to small and medium-sized enterprises (SMEs) in Romania, which often have limited resources and budgets. Lastly, the increasing availability of Public Cloud services in Romania, with both local and international providers offering their solutions, gives businesses a wide range of options to choose from.

Trends in the market: One of the key trends in the Public Cloud market in Romania is the growing adoption of Software-as-a-Service (SaaS) solutions. SaaS allows businesses to access and use software applications over the internet, without the need for installation or maintenance. This trend is driven by the increasing demand for productivity and collaboration tools, such as email and document management systems, as well as customer relationship management (CRM) and enterprise resource planning (ERP) solutions. The ease of deployment and the ability to pay on a subscription basis make SaaS solutions attractive to Romanian businesses of all sizes. Another trend in the Public Cloud market in Romania is the rising popularity of hybrid cloud solutions. Hybrid cloud combines the benefits of Public Cloud and private on-premise infrastructure, allowing businesses to leverage the scalability and cost-efficiency of the Public Cloud while keeping sensitive data and critical applications on-premise. This approach is particularly appealing to companies in industries with strict regulatory requirements, such as finance and healthcare, as it allows them to meet compliance standards while still benefiting from the advantages of the Public Cloud.

Local special circumstances: Romania has a highly skilled and tech-savvy workforce, which contributes to the growth of the Public Cloud market. The country has a strong IT industry, with a large number of software development and IT services companies. This expertise and talent pool make Romania an attractive destination for Public Cloud providers, who can tap into the local talent to develop and support their services.

Underlying macroeconomic factors: The growth of the Public Cloud market in Romania is also influenced by macroeconomic factors. The country has a growing economy, with increasing investments in technology and digital transformation. The government has also recognized the importance of the IT sector and has implemented policies to support its development. Additionally, Romania's membership in the European Union provides access to a large market and regulatory framework that promotes the adoption of digital technologies. In conclusion, the Public Cloud market in Romania is experiencing significant growth and development, driven by customer preferences for flexibility, cost savings, and a wide range of options. The adoption of SaaS solutions and hybrid cloud models are key trends in the market. The local tech-savvy workforce and supportive macroeconomic factors further contribute to the growth of the Public Cloud market in Romania.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.