Public Cloud

Romania

Highlights

Revenue in the Public Cloud market is projected to reach US$758.50m in 2024.
Platform as a Service dominates the market with a projected market volume of US$229.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.84%, resulting in a market volume of US$1.88bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud Market in Romania is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, rising awareness of the benefits of cloud services, and the convenience of online access. With considerable growth rates, factors impacting this include the wide range of sub-markets available, such as Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service.

Customer preferences: As Romania continues to embrace the benefits of public cloud computing, there is a growing demand for virtual collaboration and communication tools. This trend can be attributed to the country's expanding gig economy and the need for efficient remote work solutions. Additionally, there is a growing preference for cloud-based project management and productivity tools, as companies strive to streamline their operations and increase efficiency. These shifts reflect a larger trend towards a digital-first mindset in both personal and professional spheres.

Trends in the market: In Romania, the Public Cloud market is experiencing a surge in demand for Software as a Service (SaaS) solutions, with businesses looking to streamline operations and reduce IT costs. This trend is expected to continue as more organizations embrace remote work and seek digital transformation. Additionally, there is a growing focus on data security and privacy in the country, leading to a rise in the adoption of cloud-based security services. These trends signify a shift towards a more technology-driven business landscape in Romania and present opportunities for cloud service providers to expand their offerings. However, industry stakeholders must also be mindful of the potential implications of increased reliance on the public cloud, such as potential data breaches and the need for robust disaster recovery plans. Overall, the trajectory of these trends highlights the importance of a strong and secure public cloud infrastructure in Romania.

Local special circumstances: In Romania, the Public Cloud Market is experiencing significant growth due to the country's increasing digitalization and government support for technology development. The market is also influenced by the country's geographical location, with its strategic position in Eastern Europe making it an ideal location for data centers and cloud services. Additionally, Romania's growing tech-savvy population and favorable regulatory environment have contributed to the market's growth and attracted global cloud providers to invest in the country.

Underlying macroeconomic factors: The Public Cloud Market in Romania is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. As Romania continues to experience steady economic growth and increasing foreign investments, there is a growing demand for cloud services from businesses looking to streamline their operations and reduce costs. Additionally, the government's initiatives to promote digital transformation and adoption of cloud technologies are further fueling the growth of the public cloud market in Romania. However, challenges such as limited IT infrastructure and digital skills gap may hinder the market's growth in the country.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.