Platform as a Service - Eastern Africa

Eastern Africa

Revenue in the 0 market in Eastern Africa is projected to reach US$686.70m in 2025.
Platform as a Service market dominates the market in this region with a projected market volume of 0 in 2025.
Revenue in Eastern Africa is expected to show an annual growth rate (CAGR 2025-2029) of 19.90%, resulting in a market volume of US$1,419.00m by 2029.
In global comparison, most revenue will be generated the United States, with figures reaching US$113,000.00m in 2025.
In Kenya, the adoption of Platform as a Service in the Public Cloud market is accelerating, driven by a growing tech-savvy population and increasing digital transformation initiatives.

Key regions: United States, Italy, Australia, Netherlands, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Platform as a Service Market in the Public Cloud Market of Eastern Africa is experiencing rapid growth, driven by the increasing adoption of digital technologies, growing awareness of health among consumers, and the convenience of online health services. This elevated growth rate is influenced by the region's growing economy and the government's initiatives to promote digitalization in the healthcare sector.

Customer preferences: As more businesses in Eastern Africa continue to embrace the Public Cloud Market, there has been a growing demand for Platform as a Service solutions to support their digital transformation. This trend is driven by the region's rapidly expanding tech-savvy population, who are increasingly adopting cloud-based services for their personal and professional needs. Additionally, the rise of the gig economy and remote work culture has also fueled the demand for PaaS solutions, as they offer flexibility and scalability to businesses of all sizes.

Trends in the market: In Eastern Africa, the Platform as a Service (PaaS) market within the Public Cloud market is witnessing a surge in demand for cloud-based solutions. This is driven by the increasing adoption of digital transformation initiatives by businesses and governments in the region. Additionally, there is a growing trend of leveraging PaaS for application development and deployment, as well as data analytics and artificial intelligence. This trajectory is significant as it allows for faster and more efficient delivery of services, and has the potential to enhance business operations and drive economic growth. For industry stakeholders, this trend presents opportunities for growth and innovation, but also the need to keep up with evolving technologies and changing customer demands.

Local special circumstances: In Eastern Africa, the Platform as a Service Market within the Public Cloud Market is heavily influenced by the region's rapidly growing digital economy. With a high demand for digital solutions and services, the market is seeing significant growth in the adoption of cloud-based platforms. Additionally, the region's unique geographical and cultural diversity plays a key role in shaping the market dynamics. For example, in countries such as Kenya and Nigeria, the market is driven by the increased use of mobile devices, while in Ethiopia, government regulations and infrastructure limitations impact the market's growth.

Underlying macroeconomic factors: The Platform as a Service Market within the Public Cloud Market in Eastern Africa is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Countries with supportive regulatory environments and significant investments in digital transformation are experiencing rapid growth in the market. Moreover, the rising adoption of digital solutions in various industries, such as healthcare, finance, and retail, is driving the demand for PaaS solutions. Additionally, the region's growing population and increasing internet penetration are creating a favorable environment for the growth of the public cloud market, including PaaS.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.