Platform as a Service - Asia

Asia

Revenue in the Platform as a Service market is projected to reach US$23.50bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.92%, resulting in a market volume of US$55.88bn by 2029.
The average spend per employee in the Platform as a Service market is projected to reach US$11.19 in 2024.
In global comparison, most revenue will be generated in the United States (US$91,020.00m in 2024).

Key regions: United States, Italy, Australia, Netherlands, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Platform as a Service market in Asia is witnessing significant growth and development.

Customer preferences: Customers in Asia are increasingly adopting Platform as a Service (PaaS) solutions due to their flexibility, scalability, and cost-effectiveness. PaaS offers a wide range of services, including application development, database management, and infrastructure management, which allows customers to focus on their core business functions. Additionally, PaaS enables faster time-to-market for new applications and services, which is crucial in the rapidly evolving Asian market.

Trends in the market: One of the key trends in the PaaS market in Asia is the adoption of cloud-native technologies. Cloud-native PaaS solutions provide a highly scalable and resilient infrastructure that can handle the increasing demand for digital services in the region. This trend is driven by the growing number of businesses in Asia that are undergoing digital transformation and require agile and scalable platforms to support their operations. Another trend in the PaaS market is the rise of hybrid cloud deployments. Many businesses in Asia are adopting a hybrid cloud strategy, combining public and private cloud environments to achieve the right balance of cost, performance, and security. PaaS solutions that support hybrid cloud deployments are in high demand as they provide the flexibility to seamlessly integrate with existing on-premises infrastructure while also taking advantage of the scalability and cost savings of the public cloud.

Local special circumstances: Asia is a diverse region with varying levels of technological maturity and infrastructure. In countries like Japan and South Korea, where technology adoption is high, there is a strong demand for advanced PaaS solutions that can support complex applications and workloads. On the other hand, in emerging markets like India and Indonesia, there is a growing need for simplified and cost-effective PaaS solutions that can enable small and medium-sized businesses to leverage the benefits of cloud computing.

Underlying macroeconomic factors: The rapid economic growth in Asia, coupled with the increasing penetration of internet and mobile technologies, is driving the demand for digital services. Businesses across industries are embracing digital transformation to stay competitive in the market, which is fueling the growth of the PaaS market. Additionally, the availability of affordable internet connectivity and the rise of e-commerce in the region are creating opportunities for businesses to leverage PaaS solutions for online platforms and applications. In conclusion, the Platform as a Service market in Asia is experiencing significant growth and development. Customer preferences for flexible and scalable cloud-native solutions, the adoption of hybrid cloud deployments, and the diverse technological landscape in the region are driving the trends in the market. The underlying macroeconomic factors of rapid economic growth, increasing internet penetration, and the rise of e-commerce are also contributing to the growth of the PaaS market in Asia.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.