Public Cloud - Pakistan

Pakistan

Revenue in the Public Cloud market is projected to reach US$671.70m in 2024.
Platform as a Service dominates the market with a projected market volume of US$209.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.54%, resulting in a market volume of US$1,709.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$8.13 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Pakistan is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Pakistan are shifting towards cloud-based solutions due to their flexibility, scalability, and cost-effectiveness. Businesses are increasingly adopting public cloud services to streamline their operations, enhance productivity, and reduce IT infrastructure costs. Additionally, the demand for cloud-based applications and services is growing among consumers, who are seeking convenience and accessibility across various devices. Trends in the market indicate a strong momentum towards cloud adoption in Pakistan. The country's growing digital economy, expanding internet penetration, and increasing smartphone usage are driving the demand for cloud-based services. Moreover, the emergence of local cloud service providers and partnerships with global cloud providers are fueling the growth of the public cloud market in Pakistan. These collaborations enable businesses to access a wide range of cloud services and solutions tailored to their specific needs. Local special circumstances also contribute to the development of the public cloud market in Pakistan. The government's Digital Pakistan initiative aims to accelerate the country's digital transformation and promote the adoption of cloud-based technologies. This initiative includes the establishment of data centers, the implementation of e-governance solutions, and the provision of digital services to citizens. As a result, public sector organizations and government agencies are increasingly adopting public cloud solutions to enhance efficiency, transparency, and service delivery. Underlying macroeconomic factors further support the growth of the public cloud market in Pakistan. The country's young and tech-savvy population, coupled with a growing middle class, creates a favorable environment for the adoption of cloud-based technologies. Additionally, the increasing number of startups and small businesses in Pakistan are leveraging public cloud services to launch and scale their operations without significant upfront investments. In conclusion, the Public Cloud market in Pakistan is witnessing significant growth and development driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards cloud-based solutions, the growing demand for cloud services, the government's digital initiatives, and the country's favorable demographic and economic conditions all contribute to the expansion of the public cloud market in Pakistan.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.