Definition:
A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.
Structure:
The Public Cloud market is structured into five markets based on the type of service models provided by the companies.
Additional Information:
The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.
Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.
Most recent update: Jul 2024
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Jan 2025
Sources: Statista Market Insights, Financial Statements of Key Players
The Public Cloud market in Pakistan is experiencing steady growth, fueled by factors such as increasing digital adoption, growing awareness of the importance of cloud services, and the convenience of online platforms. The overall market growth rate is influenced by the various sub-markets, including Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. As more businesses and individuals recognize the benefits of the cloud, the market is expected to continue its average growth trend. However, factors such as government policies and infrastructure limitations may also impact the market's growth rate.
Customer preferences: As Pakistan's digital landscape continues to evolve, consumers are turning to public cloud services for enhanced connectivity and accessibility. This is especially evident in the rise of telecommuting and e-learning, as well as the increased demand for online entertainment and streaming platforms. Additionally, the adoption of public cloud solutions is also driven by the need for cost-effective and scalable business operations, with a growing number of companies migrating to cloud-based infrastructure for improved agility and efficiency. This trend towards digitalization and remote access is expected to further accelerate in the coming years, fueled by the country's youthful and tech-savvy population.
Trends in the market: In Pakistan, the Public Cloud Market is experiencing a surge in demand due to the increasing adoption of cloud-based solutions by businesses and government organizations. This trend is expected to continue, with a projected growth rate of 17.1% from 2020 to 2025. This shift towards the cloud is significant as it allows for greater scalability, cost-effectiveness, and improved data security. It also presents opportunities for cloud providers to expand their market presence and offerings. However, this trend also raises concerns about data privacy and regulatory compliance, which may need to be addressed by industry stakeholders.
Local special circumstances: In Pakistan, the Public Cloud Market is still in its early stages, but has immense potential for growth due to the country's large population and increasing adoption of technology. However, certain local factors, such as limited internet connectivity and concerns over data privacy and security, have hindered the market's growth. The government's initiatives to improve digital infrastructure and regulations related to data protection are expected to shape the market's dynamics in the coming years. Additionally, the country's unique cultural dynamics, including a strong reliance on relationships and personal connections, may play a significant role in the adoption and success of public cloud services.
Underlying macroeconomic factors: The Public Cloud Market in Pakistan is heavily influenced by macroeconomic factors such as government policies, economic stability, and technological advancements. With the government's focus on promoting digital transformation and improving the country's IT infrastructure, the public cloud market is expected to experience significant growth. Additionally, the increasing adoption of cloud computing by small and medium-sized enterprises, coupled with the rise in internet penetration and the growing demand for cost-effective IT solutions, are also driving the market's growth in the country. Moreover, the global trend towards remote work and digitalization is further fueling the demand for public cloud services in Pakistan.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Jan 2025
Source: Statista Market Insights