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Public Cloud - Pakistan

Pakistan
  • In Pakistan, revenue in the Public Cloud market is projected to reach US$821.68m in 2025.
  • Platform as a Service is expected to dominate the market in Pakistan with a projected market volume of US$264.93m in 2025.
  • Revenue in this market is anticipated to exhibit an annual growth rate (CAGR 2025-2029) of 20.10%, leading to a market volume of US$1.71bn by 2029.
  • In a global context, the majority of revenue will be generated the United States, with figures reaching US$466.06bn in 2025.
  • Pakistan's public cloud market is experiencing significant growth, driven by increasing digital transformation initiatives among businesses seeking enhanced operational efficiency and flexibility.

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

  • The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
  • The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
  • The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
  • The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
  • The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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In-Scope
  • Infrastructure-as-a-Service (IaaS), such as Amazon Elastic Compute Cloud (EC2), Azure IaaS, Google Compute Engine (GCE), Alibaba Cloud ECS, and Oracle Cloud Infrastructure
  • Platform-as-a-Service (PaaS), such as Heroku, AWS Elastic Beanstalk, Google App Engine, Microsoft Azure App Service, and IBM Cloud Foundry
  • Software-as-a-Service (SaaS), such as Google Workspace, Microsoft 365, Salesforce, Zoom, and Slack
  • Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite
  • Desktop-as-a-Service (DaaS), such as Amazon WorkSpaces, Microsoft Windows Virtual Desktop, VMware Horizon Cloud, and Citrix Virtual Apps and Desktops
  • Disaster Recovery as a Service (DRaaS) such as Amazon Web Services (AWS) Disaster Recovery, and Microsoft Azure Site Recovery
Out-Of-Scope
  • Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
  • Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers
Public Cloud: market data & analysis  - Cover

Market Insights report

Public Cloud: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Jan 2025

    Sources: Statista Market Insights, Financial Statements of Key Players

    Analyst Opinion

    The Public Cloud market in Pakistan is experiencing steady growth, fueled by factors such as increasing digital adoption, growing awareness of the importance of cloud services, and the convenience of online platforms. The overall market growth rate is influenced by the various sub-markets, including Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. As more businesses and individuals recognize the benefits of the cloud, the market is expected to continue its average growth trend. However, factors such as government policies and infrastructure limitations may also impact the market's growth rate.

    Customer preferences:
    As Pakistan's digital landscape continues to evolve, consumers are turning to public cloud services for enhanced connectivity and accessibility. This is especially evident in the rise of telecommuting and e-learning, as well as the increased demand for online entertainment and streaming platforms. Additionally, the adoption of public cloud solutions is also driven by the need for cost-effective and scalable business operations, with a growing number of companies migrating to cloud-based infrastructure for improved agility and efficiency. This trend towards digitalization and remote access is expected to further accelerate in the coming years, fueled by the country's youthful and tech-savvy population.

    Trends in the market:
    In Pakistan, the Public Cloud Market is experiencing a surge in demand due to the increasing adoption of cloud-based solutions by businesses and government organizations. This trend is expected to continue, with a projected growth rate of 17.1% from 2020 to 2025. This shift towards the cloud is significant as it allows for greater scalability, cost-effectiveness, and improved data security. It also presents opportunities for cloud providers to expand their market presence and offerings. However, this trend also raises concerns about data privacy and regulatory compliance, which may need to be addressed by industry stakeholders.

    Local special circumstances:
    In Pakistan, the Public Cloud Market is still in its early stages, but has immense potential for growth due to the country's large population and increasing adoption of technology. However, certain local factors, such as limited internet connectivity and concerns over data privacy and security, have hindered the market's growth. The government's initiatives to improve digital infrastructure and regulations related to data protection are expected to shape the market's dynamics in the coming years. Additionally, the country's unique cultural dynamics, including a strong reliance on relationships and personal connections, may play a significant role in the adoption and success of public cloud services.

    Underlying macroeconomic factors:
    The Public Cloud Market in Pakistan is heavily influenced by macroeconomic factors such as government policies, economic stability, and technological advancements. With the government's focus on promoting digital transformation and improving the country's IT infrastructure, the public cloud market is expected to experience significant growth. Additionally, the increasing adoption of cloud computing by small and medium-sized enterprises, coupled with the rise in internet penetration and the growing demand for cost-effective IT solutions, are also driving the market's growth in the country. Moreover, the global trend towards remote work and digitalization is further fueling the demand for public cloud services in Pakistan.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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    Software as a Service - statistics & facts

    Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.
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