Public Cloud - North Macedonia

North Macedonia

In North Macedonia, revenue in the Public Cloud market is projected to reach US$27.14m in 2024.
Software as a Service dominates this market with a projected market volume of US$10.58m in 2024.
Revenue in North Macedonia is expected to show an annual growth rate (CAGR 2024-2029) of 19.67%, which will result in a market volume of US$66.61m by 2029.
In global comparison, most revenue will be generated the United States, amounting to US$388.50bn in 2024.
North Macedonia is increasingly adopting public cloud solutions, driven by a growing demand for digital transformation among local businesses and government entities.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in North Macedonia is experiencing considerable growth, driven by factors such as increasing adoption of digital technologies, rising awareness of the benefits of cloud services, and the convenience offered by online solutions for various business processes. The market's growth rate is influenced by the availability and accessibility of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service options.

Customer preferences: As digitalization continues to shape the market in North Macedonia, consumers are showing a growing preference for cloud-based solutions for their business and personal needs. This trend is driven by the convenience and flexibility offered by public cloud services, as well as the increasing need for remote work and collaboration. The growing availability of affordable internet access and the rise of e-commerce are also contributing to the adoption of public cloud services among individuals and businesses alike.

Trends in the market: In North Macedonia, the Public Cloud market is experiencing a surge in demand, with businesses increasingly adopting cloud-based solutions for their operations. This trend is driven by the need for cost-effective and scalable IT infrastructure, as well as the growing popularity of remote work. Additionally, the government's push for digital transformation and investment in ICT infrastructure is expected to further boost the growth of the Public Cloud market. As a result, industry stakeholders can expect to see a rise in partnerships and collaborations between cloud service providers and local businesses, as well as an increase in the adoption of hybrid cloud solutions. This trend also presents opportunities for new players to enter the market and for existing players to expand their offerings. However, it also poses challenges for traditional IT service providers, who may need to adapt their business models to stay competitive in the evolving landscape of the Public Cloud market.

Local special circumstances: In North Macedonia, the Public Cloud market is experiencing rapid growth due to the country's favorable geographical location and government support for digital transformation. The small size of the market has also led to increased competition among local providers offering cost-effective solutions. Additionally, the country's high internet penetration rate and tech-savvy population have fueled the adoption of cloud services, particularly in the SME sector. Furthermore, the government's efforts to modernize public services and improve data management through cloud solutions have further driven market growth.

Underlying macroeconomic factors: The growth of the Public Cloud Market in North Macedonia is influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with favorable policies and strong investment in cloud computing are experiencing faster market growth compared to regions with regulatory challenges and limited IT funding. Additionally, the increasing demand for remote work and digital transformation across industries is driving the adoption of public cloud services in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.