Public Cloud - Malta

Malta

Revenue in the Public Cloud market is projected to reach US$95.90m in 2024.
Software as a Service dominates the market with a projected market volume of US$46.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.44%, resulting in a market volume of US$233.10m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Malta has been steadily growing, driven by factors such as increasing adoption of cloud technologies, rising demand for online services, and the convenience offered by cloud-based solutions. This growth is further fueled by the sub-markets of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. Despite its average growth rate, the market is impacted by factors such as government regulations, data security concerns, and the lack of skilled professionals.

Customer preferences: The demand for public cloud services in Malta has seen a significant increase due to the growing preference for digital solutions in both personal and business use. This shift is driven by the need for remote collaboration, data storage, and access to software and applications. Additionally, the rise in remote work and e-learning due to the COVID-19 pandemic has further accelerated the adoption of public cloud services, making it an essential part of daily life for many individuals and organizations.

Trends in the market: In Malta, the Public Cloud Market is experiencing a surge in demand for cloud-based services, with businesses and organizations increasingly relying on cloud computing for their operations. This trend is driven by the country's growing digital economy and the need for agile and cost-effective solutions. Additionally, there is a shift towards hybrid and multi-cloud strategies, as companies seek to optimize their IT infrastructure and leverage the benefits of different cloud providers. This trend is significant as it offers businesses greater flexibility and scalability, while also presenting opportunities for cloud service providers to expand their offerings and capabilities. However, it also poses challenges for stakeholders, such as data security and integration issues, that must be addressed to fully capitalize on the potential of the public cloud market in Malta.

Local special circumstances: In Malta, the Public Cloud Market is experiencing significant growth due to its strategic location and favorable tax laws. The country's small size and advanced telecommunications infrastructure have attracted multinational companies to establish data centers in the country. Additionally, Malta's strong focus on data protection and privacy regulations has made it an attractive location for businesses looking to store sensitive data in the cloud. This unique combination of factors has contributed to the rapid growth of the Public Cloud Market in Malta, making it a key player in the European market.

Underlying macroeconomic factors: The Public Cloud Market in Malta is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in IT infrastructure. Countries with favorable business environments and strong investment in cloud technology are experiencing faster market growth compared to regions with regulatory challenges and limited IT funding. Additionally, the increasing adoption of digital transformation and the growing need for flexible and scalable IT solutions are driving the demand for public cloud services in Malta.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.