Public Cloud

Laos

Highlights

Revenue in the Public Cloud market is projected to reach US$31.56m in 2024.
Platform as a Service dominates the market with a projected market volume of US$9.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.21%, resulting in a market volume of US$79.21m by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud Market in Laos has been steadily growing, driven by increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience they offer. The market has seen mild growth, influenced by factors such as limited infrastructure and government regulations.

Customer preferences: As the use of technology continues to grow in Laos, there is a noticeable increase in demand for public cloud services. This can be attributed to a shift in consumer preferences towards more efficient and cost-effective solutions for data storage and management. Additionally, the rise in remote work and digital collaboration has also led to a greater need for reliable and accessible cloud-based tools. As a result, public cloud providers are now offering a wider range of services, such as virtual desktops and cloud-based communication platforms, to meet the evolving needs of consumers.

Trends in the market: In Laos, the Public Cloud Market is experiencing a surge in demand for cloud-based services, particularly in the government and financial sectors. This trend is expected to continue as organizations shift towards digitalization and remote working arrangements. The significance of this trend lies in its potential to drive economic growth and improve efficiency in the country. However, it also poses challenges for industry stakeholders, such as ensuring data security and addressing infrastructure limitations. As the market evolves, there may be a shift towards hybrid cloud solutions and increased competition among providers to offer innovative and cost-effective services.

Local special circumstances: In Laos, the Public Cloud Market is still in its nascent stage, with a slow adoption rate due to limited internet connectivity and a lack of awareness about the benefits of cloud computing. However, the country's strong economic growth and government initiatives to promote digital transformation are expected to drive the demand for public cloud services. Additionally, Laos' unique geographical landscape and diverse cultural influences may require tailored solutions to cater to specific needs and preferences of local businesses and consumers.

Underlying macroeconomic factors: The Public Cloud Market in Laos is influenced by macroeconomic factors such as the country's economic growth, government initiatives, and investment in digital infrastructure. Laos' strong economic growth and government support for digital transformation have contributed to the market's growth. Additionally, the increasing adoption of cloud services by businesses and organizations in the country, as well as the rise of digitalization in various industries, are also driving the demand for public cloud solutions. With the government's focus on developing the digital economy, the public cloud market in Laos is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.