Public Cloud - Jordan

Jordan

In Jordan, revenue in the Public Cloud market is projected to reach US$170.00m in 2024.
Platform as a Service is expected to dominate the market in Jordan with a projected market volume of US$48.73m in 2024.
Revenue in Jordan is anticipated to show an annual growth rate (CAGR 2024-2029) of 19.27%, resulting in a market volume of US$410.30m by 2029.
In global comparison, most revenue will be generated the United States, which is expected to reach US$388.50bn in 2024.
Jordan is increasingly embracing public cloud solutions, as businesses seek to enhance digital transformation and improve operational efficiency amidst regional economic challenges.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The public cloud market in Jordan is experiencing steady growth, driven by factors such as increasing adoption of digital technologies, growing awareness of the benefits of cloud services, and the convenience offered by online cloud solutions. The market is expected to continue its average growth rate, influenced by factors such as government initiatives promoting digital transformation and the rise of remote work due to the ongoing pandemic.

Customer preferences: The growing adoption of digital technologies in Jordan has led to a rise in demand for public cloud services. This is driven by a shift towards remote work and online learning, as well as an increased reliance on e-commerce and digital entertainment. Consequently, businesses and individuals are seeking scalable and cost-effective solutions to store and manage their data and applications in the cloud. Moreover, with the rise of mobile and internet usage in the country, there is a growing preference for on-the-go access to information and services, making public cloud services an attractive option.

Trends in the market: In Jordan, the Public Cloud Market is experiencing a surge in adoption as businesses and organizations prioritize digital transformation. This trend is expected to continue, with experts predicting a 15% annual growth rate in the market. The significance of this trend lies in the potential cost savings, increased efficiency, and scalability that cloud computing offers. It also allows for remote work and collaboration, which has become crucial during the current pandemic. Industry stakeholders such as cloud service providers, IT companies, and businesses are poised to benefit from this trend. However, it also presents challenges such as data security and privacy concerns, which must be addressed to fully realize the potential of the public cloud in Jordan.

Local special circumstances: In Jordan, the Public Cloud Market is heavily influenced by the country's growing tech sector and high internet penetration rate. The government's efforts to promote technological innovation and entrepreneurship have led to a supportive environment for cloud computing services. Additionally, the country's strategic location and political stability make it an attractive hub for data centers and cloud service providers. These unique local factors have contributed to the steady growth of the Public Cloud Market in Jordan, creating opportunities for both local and international players.

Underlying macroeconomic factors: The Public Cloud Market in Jordan is greatly impacted by macroeconomic factors such as global economic trends, the national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and stable political environments are more likely to have a thriving public cloud market, as they can provide a supportive business environment for companies to invest in cloud services. Furthermore, favorable fiscal policies, such as tax incentives and government funding, can encourage the adoption of public cloud services by businesses and organizations. On the other hand, countries with economic instability and uncertain regulatory environments may experience slower growth in their public cloud market. Additionally, the growing demand for digital transformation in various industries, coupled with the increasing internet penetration and smartphone usage, are also contributing to the growth of the public cloud market in Jordan.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.