Key regions: United Kingdom, China, France, Netherlands, Germany
The Infrastructure as a Service market in the EMEA region is experiencing considerable growth, driven by factors such as the increasing use of digital technologies, growing demand for online services, and rising awareness of the benefits of cloud computing. This growth is primarily influenced by the increasing need for businesses to adopt flexible and cost-effective IT solutions and the growing trend towards digital transformation.
Customer preferences: As the demand for cloud-based solutions continues to rise in the EMEA region, there has been a noticeable shift towards Infrastructure as a Service (IaaS) within the Public Cloud Market. This trend is driven by a growing preference for flexible and scalable cloud-based infrastructure, as well as the need for cost-effective and efficient IT solutions. Additionally, with the increasing adoption of remote work and digitalization, businesses are turning to IaaS to support their infrastructure needs and enable remote access to critical applications and data.
Trends in the market: In EMEA, the Infrastructure as a Service Market within the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as organizations seek to balance their on-premise and cloud infrastructure. This trend is being driven by the need for greater flexibility and cost savings, as well as the increasing adoption of multi-cloud strategies. As a result, providers are investing in hybrid cloud capabilities and partnerships to meet this demand. This shift towards hybrid cloud is significant as it allows for a more seamless integration of legacy systems with the cloud, while also enabling organizations to take advantage of the scalability and agility of the public cloud. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as cloud service providers, system integrators, and enterprises looking to optimize their IT infrastructure.
Local special circumstances: In Europe, the Infrastructure as a Service (IaaS) market is heavily influenced by strict data protection regulations such as the General Data Protection Regulation (GDPR). This has led to an increased demand for local cloud providers who can guarantee compliance with these regulations. Additionally, cultural differences across countries in the EMEA region also play a role in shaping the IaaS market. For example, in countries like Germany, there is a strong preference for on-premises solutions due to security concerns, while countries like the UK have a more open attitude towards cloud adoption. These factors contribute to a diverse and dynamic IaaS market in the EMEA region.
Underlying macroeconomic factors: The growth of the Infrastructure as a Service Market within the Public Cloud Market is also influenced by macroeconomic factors such as technological advancements, digital transformation initiatives, and government support for cloud adoption. Countries with strong digital infrastructure and favorable regulatory environments are experiencing faster market growth compared to regions with limited technological infrastructure and regulatory barriers. Additionally, the increasing demand for cost-effective and scalable IT solutions is driving the adoption of Infrastructure as a Service, particularly in emerging economies with rapid economic growth and increasing investments in digital infrastructure.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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