The Disaster Recovery as a Service (DRaaS) market within the Public Cloud in EMEA is witnessing elevated growth, fueled by rising data security concerns, regulatory compliance demands, and the increasing need for business continuity solutions among organizations.
Customer preferences: Organizations in EMEA are increasingly prioritizing robust disaster recovery solutions to safeguard their data, reflecting a heightened awareness of cyber threats and potential disruptions. This shift is driven by the growing reliance on cloud technology and the demand for seamless operational continuity, particularly among remote workforces. Additionally, businesses are leaning towards scalable DRaaS options that align with sustainability goals, indicating a cultural shift towards environmentally responsible practices. As a result, tailored, flexible recovery solutions are becoming essential in meeting diverse organizational needs.
Trends in the market: In the EMEA region, the Disaster Recovery as a Service (DRaaS) market is experiencing a significant shift towards cloud-based solutions, driven by an increased focus on data protection and business resilience. Organizations are prioritizing DRaaS to ensure operational continuity amidst rising cyber threats and unexpected disruptions. Furthermore, there is a notable trend towards scalable and customizable recovery options that align with sustainability initiatives, reflecting a broader commitment to environmentally responsible practices. This evolution is crucial for industry stakeholders, as it necessitates innovative service offerings and strategic partnerships to meet diverse client needs while enhancing overall data security and compliance standards.
Local special circumstances: In the EMEA region, the Disaster Recovery as a Service (DRaaS) market is shaped by diverse geographical and regulatory factors. Countries with stringent data protection laws, like GDPR in the EU, compel organizations to adopt robust DRaaS solutions to ensure compliance and safeguard sensitive information. Additionally, the region's varied climate patterns, from floods to wildfires, drive the demand for resilient recovery strategies. Cultural attitudes towards risk management further influence investment in DRaaS, as businesses prioritize continuity amidst rising geopolitical tensions and cyber threats.
Underlying macroeconomic factors: The growth of the Disaster Recovery as a Service (DRaaS) market within the Public Cloud sector in the EMEA region is significantly influenced by macroeconomic factors such as economic stability, investment in cloud infrastructure, and regulatory compliance. Countries with robust economic health and supportive fiscal policies tend to foster innovation and adoption of DRaaS solutions, enhancing market performance. Moreover, the rising frequency of natural disasters and cyber threats underscores the need for resilient recovery strategies, prompting organizations to allocate more resources toward effective disaster recovery plans. Global economic trends, such as increased digital transformation initiatives, also play a critical role in shaping demand for DRaaS services.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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