Public Cloud - Iceland

Iceland

Revenue in the Public Cloud market is projected to reach US$184.30m in 2024.
Software as a Service dominates the market with a projected market volume of US$70.28m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.46%, resulting in a market volume of US$487.20m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Iceland is seeing rapid growth due to factors such as increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience they offer. The market is expected to continue growing at a substantial rate due to the availability of various sub-markets, each catering to different business needs. This growth is also influenced by the increasing demand for Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service, making Iceland a promising market for Public Cloud services.

Customer preferences: As Iceland's technology infrastructure continues to improve, consumers are becoming more reliant on digital solutions for various needs. This trend is also reflected in the Public Cloud Market, as businesses and individuals increasingly turn to cloud-based services for their computing needs. This shift is driven by the desire for convenience, cost efficiency, and scalability. Additionally, the growing popularity of remote work and the need for secure data storage are also contributing factors to the rise of the Public Cloud Market.

Trends in the market: In Iceland, the Public Cloud Market is experiencing a surge in demand due to the country's favorable climate for data centers and government initiatives to attract international cloud providers. This trend is expected to continue as more companies shift towards cloud-based solutions for data storage and management. This trajectory is significant as it positions Iceland as a major player in the global cloud market, offering competitive advantages such as low energy costs and renewable energy sources. Industry stakeholders, including cloud providers and businesses, will benefit from this trend by having access to secure, cost-effective, and environmentally-friendly cloud services. However, this growth may also lead to increased competition among cloud providers, potentially driving down prices and forcing companies to differentiate their services to stay competitive. Ultimately, the rise of Iceland's Public Cloud Market has the potential to disrupt the traditional cloud market, with implications for industry stakeholders worldwide.

Local special circumstances: In Iceland, the Public Cloud market is influenced by the country's small population and its focus on sustainability and renewable energy. This has led to the development of green data centers, making Iceland a prime location for data storage and cloud computing. Additionally, the country's high internet penetration rate and tech-savvy population have created a demand for advanced cloud services. However, Iceland's strict data privacy laws and regulations, derived from its strong emphasis on personal privacy, may pose challenges for foreign cloud providers.

Underlying macroeconomic factors: The Public Cloud Market in Iceland is heavily influenced by macroeconomic factors such as the country's high level of technological advancement, favorable regulatory environment, and strong investment in digital infrastructure. These factors have contributed to the rapid growth of the market in recent years. Additionally, the global trend towards cloud adoption and the increasing demand for cost-effective and efficient IT solutions have also played a significant role in driving the growth of the public cloud market in Iceland. Furthermore, the country's stable and growing economy, along with its supportive fiscal policies, have created a favorable environment for businesses to invest in cloud computing services. This, in turn, has led to the development and expansion of the public cloud market in Iceland.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.