Public Cloud - Iceland

Iceland

Revenue in the Public Cloud market is projected to reach US$184.30m in 2024.
Software as a Service dominates the market with a projected market volume of US$73.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.46%, resulting in a market volume of US$487.20m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$729.90 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Iceland is experiencing significant growth and development.

Customer preferences: Customers in Iceland are increasingly turning to Public Cloud services due to their numerous benefits. The flexibility and scalability offered by Public Cloud solutions allow businesses to easily adapt to changing needs and demands. Additionally, the cost-effectiveness of Public Cloud services is a major draw for customers, as it eliminates the need for large upfront investments in infrastructure and hardware. The ability to access data and applications from anywhere at any time also appeals to customers in Iceland, as it enables remote work and collaboration.

Trends in the market: One of the key trends in the Public Cloud market in Iceland is the increasing adoption of Software-as-a-Service (SaaS) solutions. SaaS offers businesses access to a wide range of applications and services without the need for on-premises installation and maintenance. This trend is driven by the desire for cost savings and simplified IT management. Another trend in the market is the growing demand for cloud security solutions. As businesses in Iceland increasingly rely on the Public Cloud for their critical data and applications, the need for robust security measures becomes paramount. This trend is fueled by concerns over data breaches and cyber attacks.

Local special circumstances: Iceland's unique geographical location and natural resources provide it with a competitive advantage in the Public Cloud market. The country has a cool climate, which reduces the need for excessive cooling in data centers, resulting in lower energy costs. Additionally, Iceland has an abundance of renewable energy sources, such as geothermal and hydroelectric power, which can be harnessed to power data centers. This combination of low energy costs and renewable energy makes Iceland an attractive location for data center investments.

Underlying macroeconomic factors: The growth of the Public Cloud market in Iceland is also influenced by several macroeconomic factors. The country's strong economy and stable political environment create a favorable business climate for both domestic and international companies. Iceland's well-developed telecommunications infrastructure and high internet penetration rate further support the adoption of Public Cloud services. Additionally, the government's focus on digitalization and innovation plays a crucial role in driving the development of the Public Cloud market in Iceland. The government has implemented policies and initiatives to promote the use of cloud computing and encourage the growth of the digital economy. In conclusion, the Public Cloud market in Iceland is experiencing rapid growth and development. Customer preferences for flexibility, scalability, and cost-effectiveness are driving the adoption of Public Cloud services. The increasing adoption of SaaS solutions and the demand for cloud security are notable trends in the market. Iceland's unique geographical advantages, such as low energy costs and abundant renewable energy sources, contribute to its attractiveness as a location for data centers. The country's strong economy, stable political environment, and government support for digitalization further fuel the growth of the Public Cloud market in Iceland.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.