Public Cloud - Estonia

Estonia

Revenue in the Public Cloud market is projected to reach US$137.80m in 2024.
Software as a Service dominates the market with a projected market volume of US$55.62m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.23%, resulting in a market volume of US$332.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$182.50 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Estonia has been experiencing significant growth in recent years, driven by customer preferences for flexible and scalable computing resources, as well as the increasing demand for digital transformation and cloud-based services.

Customer preferences: Estonian customers are increasingly opting for public cloud services due to the numerous benefits they offer. One of the key customer preferences driving the growth of the market is the flexibility provided by public cloud solutions. Businesses in Estonia are looking for scalable computing resources that can easily adapt to their changing needs, and public cloud services offer the ability to quickly scale up or down as required. Additionally, the pay-as-you-go pricing model of public cloud services allows businesses to only pay for the resources they actually use, making it a cost-effective option.

Trends in the market: One of the major trends in the Public Cloud market in Estonia is the adoption of cloud-based solutions for digital transformation. Businesses across various industries are realizing the importance of digitalization and are leveraging public cloud services to modernize their operations. Cloud-based solutions enable organizations to streamline their processes, improve efficiency, and enhance customer experiences. As a result, there is a growing demand for public cloud services in Estonia as businesses seek to stay competitive in the digital age. Another trend in the market is the increasing use of public cloud services for data storage and backup. With the growing volume of data generated by businesses, there is a need for reliable and secure storage solutions. Public cloud providers offer scalable and cost-effective storage options, making it an attractive choice for businesses in Estonia. Additionally, the ability to easily backup and restore data in the cloud provides an added layer of protection against data loss.

Local special circumstances: Estonia has a highly developed digital infrastructure, which has contributed to the growth of the Public Cloud market. The country has a strong internet penetration rate and a tech-savvy population, making it an ideal environment for cloud-based services. Furthermore, Estonia has a favorable business environment and government policies that support digital innovation, attracting both local and international cloud service providers to establish a presence in the country.

Underlying macroeconomic factors: The growth of the Public Cloud market in Estonia is also influenced by underlying macroeconomic factors. The country has a strong and stable economy, with a high level of digitalization across various sectors. This provides a conducive environment for businesses to adopt cloud-based solutions and invest in digital transformation. Additionally, Estonia has a highly skilled workforce in the IT sector, which further supports the growth of the Public Cloud market by providing the necessary expertise and talent. In conclusion, the Public Cloud market in Estonia is experiencing significant growth due to customer preferences for flexible and scalable computing resources, the increasing demand for digital transformation, and the favorable local circumstances and macroeconomic factors. As businesses in Estonia continue to prioritize digitalization and seek innovative solutions, the Public Cloud market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.