Public Cloud - Eastern Europe

Eastern Europe

Revenue in the Public Cloud market is projected to reach US$7,158.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$2,794.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.59%, resulting in a market volume of US$15,420.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$60.54 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Eastern Europe is experiencing significant growth and development.

Customer preferences: Customers in Eastern Europe are increasingly adopting Public Cloud services due to several factors. Firstly, the cost-effectiveness of Public Cloud solutions is appealing to businesses in the region. By utilizing Public Cloud services, companies can avoid upfront infrastructure costs and instead pay for the resources they actually use. This allows businesses to scale their operations more efficiently and allocate their budgets more effectively. Additionally, the flexibility and scalability offered by Public Cloud services are highly valued by customers in Eastern Europe. With the ability to quickly and easily scale up or down their IT infrastructure, businesses can respond more effectively to changing market demands and customer needs.

Trends in the market: One of the key trends in the Public Cloud market in Eastern Europe is the increasing adoption of hybrid cloud solutions. Many businesses in the region are opting for a combination of Public Cloud and on-premises infrastructure to meet their specific needs. This hybrid approach allows companies to leverage the benefits of both Public Cloud and on-premises solutions, such as the scalability and cost-effectiveness of the Public Cloud, combined with the security and control of on-premises infrastructure. Another trend in the market is the growing demand for industry-specific Public Cloud solutions. As businesses in Eastern Europe become more digitally-driven, they are seeking specialized cloud services that cater to their specific industry requirements, such as healthcare, finance, and manufacturing.

Local special circumstances: Eastern Europe has a unique set of circumstances that contribute to the development of the Public Cloud market in the region. One such circumstance is the increasing focus on digital transformation by governments and businesses. Many countries in Eastern Europe are investing in digital infrastructure and initiatives to drive economic growth and improve public services. This push for digitalization is creating a favorable environment for the adoption of Public Cloud services. Additionally, the region has a large pool of skilled IT professionals, which further supports the growth of the Public Cloud market. The availability of local talent ensures that businesses in Eastern Europe can effectively utilize and manage Public Cloud solutions.

Underlying macroeconomic factors: The Public Cloud market in Eastern Europe is also influenced by macroeconomic factors. The region has seen steady economic growth in recent years, which has led to increased IT spending by businesses. As companies expand their operations and invest in technology, the demand for Public Cloud services is expected to rise. Furthermore, the favorable regulatory environment in Eastern Europe, with data protection laws and regulations in place, provides businesses with the confidence to adopt Public Cloud solutions. This regulatory framework ensures the security and privacy of data, which is a crucial consideration for businesses when choosing a cloud provider. In conclusion, the Public Cloud market in Eastern Europe is experiencing growth and development due to customer preferences for cost-effectiveness and flexibility, as well as the adoption of hybrid cloud solutions and industry-specific offerings. The region's focus on digital transformation, availability of skilled IT professionals, and favorable macroeconomic factors also contribute to the market's development.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.