Desktop as a Service - Eastern Europe

Revenue in the Desktop as a Service market is projected to reach US$48.31m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.76%, resulting in a market volume of US$92.03m by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$0.41 in 2024.
In global comparison, most revenue will be generated United States (US$2.04bn in 2024).

Definition:

Desktop as a Service (DaaS) refers to the type of public cloud service that provides virtual desktop environments and is accessible from any device with an internet connection. It is a cloud solution that virtualizes the desktop experience, thus providing convenience, mobility, and ease of management while freeing the users from the constraints of traditional hardware-based computing. A typical example of this type of service is VMware Horizon Cloud.

Additional Information:

The Desktop as a Service (DaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the DaaS market include companies such as VM Ware (Horizon Cloud), Dell Technologies cloud, and Nutanix Frame.

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Virtual desktop services for remote work, such as Amazon WorkSpaces and Zoho Workplace
Virtual desktop infrastructure (VDI), such as VMware Horizon Cloud and Citrix Virtual Apps and Desktops
Virtual desktop services for graphics-intensive applications, such as Teradici cloud access software and NVIDIA Virtual GPU (vGPU)
Virtual desktop services for other use cases, eg, specific industry applications and secure and compliant solutions, such as HPE GreenLake VDI and Dizzion DaaS

Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers

The Desktop as a Service market within the Public Cloud market in Eastern Europe is witnessing steady growth, fueled by increased remote work adoption, enhanced IT infrastructure, and the demand for scalable solutions among businesses striving for operational efficiency.

Customer preferences: Consumers in Eastern Europe are increasingly prioritizing flexible work environments, driving a heightened interest in Desktop as a Service (DaaS) solutions. This trend reflects a cultural shift towards work-life balance, as individuals seek to blend professional and personal commitments more seamlessly. Additionally, younger demographics, particularly millennials and Gen Z, are favoring cloud-based technologies that enable collaboration and mobility. As businesses adapt to these evolving preferences, there is a growing demand for customizable DaaS offerings that cater to diverse operational needs and enhance productivity.

Trends in the market: In Eastern Europe, the Desktop as a Service (DaaS) market is experiencing significant growth as organizations increasingly embrace remote work models. This shift is driven by a desire for flexible work arrangements, enabling employees to access their desktops from various locations. Additionally, the rise of hybrid work environments is prompting businesses to invest in scalable DaaS solutions that enhance collaboration and operational efficiency. As younger generations enter the workforce, their preference for cloud-based technologies is further shaping demand, compelling industry stakeholders to innovate and provide tailored DaaS offerings that align with evolving work habits and improve overall productivity.

Local special circumstances: In Eastern Europe, the Desktop as a Service (DaaS) market is being shaped by a combination of unique geographical and cultural factors. The region's diverse landscape, with varying internet infrastructure and connectivity levels, influences how businesses adopt DaaS solutions. Additionally, a strong emphasis on data privacy and compliance with EU regulations fosters a heightened demand for secure cloud services. Cultural attitudes toward remote work also play a role, as younger workers increasingly value flexibility, prompting organizations to adapt their digital strategies to meet these expectations and enhance employee satisfaction.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market in Eastern Europe is significantly influenced by macroeconomic factors including regional economic stability, technological investment, and regulatory frameworks. Countries with robust economic growth and supportive fiscal policies are witnessing accelerated adoption of DaaS solutions, as businesses seek to enhance operational efficiency and flexibility. Furthermore, the ongoing digital transformation initiatives across the region are driving investment in cloud infrastructure. The focus on data security and compliance with EU regulations also propels demand for secure DaaS offerings, as organizations prioritize safeguarding sensitive information while adapting to a more remote and dynamic workforce.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.