Public Cloud

Central Asia

Highlights

Revenue in the Public Cloud market is projected to reach US$1.49bn in 2024.
Platform as a Service dominates the market with a projected market volume of US$423.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 22.15%, resulting in a market volume of US$4.04bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in Central Asia is experiencing substantial growth, fueled by the increasing adoption of digital technologies, growing awareness of the benefits of online services, and the convenience they offer. Factors such as Infrastructure as a Service, Platform as a Service, Software as a Service, Business Process as a Service, Desktop as a Service, and Disaster Recovery as a Service are also contributing to the market's growth rate.

Customer preferences: As technology adoption and internet connectivity continues to grow in Central Asia, consumers are increasingly turning to public cloud solutions for their data storage and computing needs. This trend is driven by a desire for greater flexibility and scalability, as well as cost-effectiveness. Additionally, the rise of remote work and online learning has further accelerated the demand for public cloud services, as individuals and organizations seek reliable and accessible online platforms for collaboration and communication.

Trends in the market: In Central Asia, the Public Cloud Market is experiencing a surge in demand for cloud-based solutions as businesses are increasingly adopting digital transformation strategies. This trend is driven by the emergence of new technologies such as artificial intelligence and the Internet of Things, which require the scalability and flexibility of the cloud to fully realize their potential. As a result, industry stakeholders are investing heavily in infrastructure and partnerships to meet this growing demand. This trend is expected to continue, with implications for the region's economic growth and competitiveness in the global market. Companies that can provide reliable and cost-effective cloud services will have a significant advantage in capturing this market.

Local special circumstances: In Central Asia, the Public Cloud Market is still in its nascent stage, but is expected to see significant growth in the coming years. The region's unique geography, with its landlocked countries and rugged terrain, poses challenges for traditional IT infrastructure, making cloud services an attractive option. Additionally, the region's diverse cultural and linguistic landscape, along with varying regulatory frameworks, presents both opportunities and challenges for cloud providers. For instance, in Kazakhstan, the government's push towards digitalization and modernization of the economy has led to a growing demand for public cloud services, while in Uzbekistan, stringent data privacy laws may limit the adoption of cloud services.

Underlying macroeconomic factors: The Public Cloud Market in Central Asia is greatly impacted by macroeconomic factors such as government policies, investment in digital infrastructure, and global economic trends. Countries with supportive regulatory environments and investments in digital technologies are experiencing significant growth in the market. The increasing adoption of cloud computing in various industries, coupled with the region's growing digitalization efforts, is also driving the demand for public cloud services. Additionally, the rising number of small and medium-sized enterprises in the region and the need for cost-effective and scalable IT solutions are further fueling the growth of the Public Cloud Market in Central Asia.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.