Public Cloud - Central Asia

Central Asia

Revenue in the Public Cloud market is projected to reach US$1,486.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$453.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 22.15%, resulting in a market volume of US$4,041.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$46.19 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Central Asia is experiencing rapid growth, propelled by factors such as increasing adoption of digital technologies, growing awareness about the benefits of online services, and the convenience offered by cloud-based solutions. This substantial growth can be attributed to the various sub-markets within the Public Cloud industry, which are seeing significant demand for services like Infrastructure, Platform, Software, Business Process, and Desktop as a Service. The ever-evolving technological landscape and the need for flexible and cost-effective solutions are driving the growth rate of this market in the region.

Customer preferences: As digitalization continues to expand in Central Asia, consumers are increasingly turning to public cloud services for their data storage and computing needs. This trend is driven by the growing demand for remote work and online education, as well as the need for efficient and secure data management. Additionally, the rise of e-commerce and online banking in the region has further fueled the adoption of public cloud solutions, highlighting a shift towards a more digital lifestyle among consumers.

Trends in the market: In Central Asia, the Public Cloud Market is experiencing a surge in demand for cloud-based services, driven by the increasing adoption of digitalization and the need for cost-effective solutions. This trend is expected to continue as businesses in the region continue to embrace digital transformation and seek to streamline their operations. This trajectory is significant for industry stakeholders as it presents opportunities for growth and expansion in the region. However, it also poses challenges such as data privacy concerns and the need for skilled labor to manage and maintain cloud infrastructure. Overall, the current trend in the Public Cloud Market in Central Asia highlights the increasing importance of cloud-based solutions in the region and the potential for further growth in the coming years.

Local special circumstances: In Central Asia, the Public Cloud Market is experiencing significant growth due to the region's rapidly expanding digital infrastructure and increasing adoption of cloud technologies. However, unique factors such as government regulations and cultural preferences for local cloud providers present challenges for international cloud companies entering the market. Additionally, the region's diverse languages and cultural norms require tailored strategies for successful market penetration. This is evident in the success of local cloud providers who have adapted their services to meet the specific needs of Central Asian businesses and consumers.

Underlying macroeconomic factors: The Public Cloud Market in Central Asia is greatly impacted by macroeconomic factors such as government policies, infrastructure development, and global economic trends. Countries with supportive policies towards digital transformation and investment in cloud infrastructure are experiencing higher growth in the market. Furthermore, the increasing adoption of cloud technologies in various industries, such as banking, healthcare, and education, is driving the demand for public cloud services in the region. Additionally, the economic growth and stability in Central Asian countries are creating a favorable environment for businesses to invest in cloud solutions, leading to the growth of the Public Cloud Market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.