Public Cloud - Central America

Central America

Revenue in the Public Cloud market is projected to reach US$1,094.00m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$341.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.21%, resulting in a market volume of US$2,746.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$46.81 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Central America is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Central America are shifting towards the adoption of Public Cloud services due to the numerous benefits it offers. Organizations are increasingly recognizing the scalability, flexibility, and cost-effectiveness of Public Cloud solutions. By leveraging Public Cloud services, businesses can easily scale their infrastructure based on demand, reduce upfront capital investments, and pay only for the resources they consume. Additionally, the ability to access data and applications from anywhere at any time is becoming increasingly important in today's digital age. Trends in the Public Cloud market in Central America are also contributing to its development. One notable trend is the growing demand for Software-as-a-Service (SaaS) solutions. Businesses are increasingly opting for SaaS applications as they provide a cost-effective and convenient way to access and use software without the need for complex installations or maintenance. Another trend is the adoption of hybrid cloud solutions, which combine the benefits of both Public Cloud and on-premises infrastructure. This allows organizations to leverage the scalability and flexibility of the Public Cloud while maintaining control over sensitive data and applications. Local special circumstances in Central America are also influencing the development of the Public Cloud market. One such circumstance is the increasing need for disaster recovery and business continuity solutions. Central America is prone to natural disasters such as hurricanes and earthquakes, making it essential for businesses to have robust backup and recovery systems in place. Public Cloud services provide a reliable and cost-effective solution for data backup and disaster recovery. Underlying macroeconomic factors are also playing a role in the growth of the Public Cloud market in Central America. The region is experiencing economic growth and digital transformation, which is driving the demand for cloud services. Furthermore, the increasing availability of high-speed internet connectivity is enabling businesses to leverage Public Cloud solutions effectively. In conclusion, the Public Cloud market in Central America is developing rapidly due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As businesses in the region recognize the benefits of Public Cloud services, the market is expected to continue its growth trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.