Public Cloud - Central Africa

Central Africa

Revenue in the Public Cloud market is projected to reach US$367.90m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$122.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.79%, resulting in a market volume of US$870.10m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

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Analyst Opinion

The Public Cloud market in Central Africa is witnessing significant growth, driven by factors such as increasing adoption of digital technologies, growing awareness about the benefits of online services, and the convenience offered by various cloud solutions. The average growth rate of the market is influenced by factors such as the availability of infrastructure, government initiatives promoting digital transformation, and the demand for cost-effective and scalable solutions across various sectors.

Customer preferences: In Central Africa, there has been a noticeable shift towards cloud-based solutions in the public sector, driven by the need for efficient and cost-effective solutions. This trend is also reflected in the growing preference for online government services and digital communication channels. Additionally, the rise of e-commerce and the increasing adoption of mobile devices have further accelerated the demand for public cloud services, as businesses and consumers seek seamless and convenient digital experiences.

Trends in the market: In Central Africa, the Public Cloud market is experiencing a growing demand for cloud-based solutions, as organizations seek to improve efficiency and reduce costs. This trend is significant as it marks a shift towards digital transformation and modernization in the region. Furthermore, with the rise of remote work and the need for agile business operations, the trajectory of this trend is expected to continue upwards. This has implications for industry stakeholders, as they must adapt to this shift and invest in cloud infrastructure and services to remain competitive. Additionally, this trend presents opportunities for cloud service providers to expand their offerings and cater to the specific needs of the Central African market.

Local special circumstances: In Central Africa, the Public Cloud Market is still in its nascent stage due to limited internet access and low technology adoption rates. However, with the increasing government initiatives to improve digital infrastructure and the growing demand for cost-effective solutions, the market is expected to witness significant growth in the coming years. Additionally, the region's unique geographical and cultural diversity presents challenges for cloud service providers, requiring them to tailor their offerings and pricing models to suit local needs.

Underlying macroeconomic factors: The Public Cloud Market in Central Africa is significantly impacted by macroeconomic factors such as government policies, economic stability, and technological advancements. Countries with strong economic growth and supportive government policies towards cloud computing are experiencing faster market growth compared to regions with economic challenges and limited technological infrastructure. Moreover, the increasing adoption of digital transformation initiatives by enterprises in the region is driving the demand for public cloud services, as it offers cost efficiency, scalability, and flexibility. Additionally, the rise in internet penetration and mobile usage in Central Africa is creating a conducive environment for the growth of the public cloud market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.