Public Cloud - Bulgaria

Bulgaria

Revenue in the Public Cloud market is projected to reach US$328.10m in 2024.
Software as a Service dominates the market with a projected market volume of US$145.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.32%, resulting in a market volume of US$793.40m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$109.60 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud Market in Bulgaria is seeing remarkable expansion, driven by factors such as the growing adoption of digital technologies, rising awareness about public health, and the convenience of online health services. The market's considerable growth rate can be attributed to the increasing demand for Infrastructure, Platform, Software, Business Process, and Desktop as a Service, all of which offer efficient solutions for businesses and individuals.

Customer preferences: The growing popularity of remote work and virtual collaboration has led to an increasing demand for public cloud services in Bulgaria. With a strong emphasis on efficiency and flexibility, businesses are turning to cloud platforms to streamline their operations and reduce costs. This trend is also driven by the rise of digitalization and the need for secure and reliable data storage solutions. As a result, the public cloud market in Bulgaria is expected to see significant growth in the coming years.

Trends in the market: In Bulgaria, the Public Cloud Market is experiencing a surge in demand for Software as a Service (SaaS) solutions, as more businesses shift towards remote work. This trend is expected to continue, with the market projected to grow at a CAGR of 13.2% from 2021 to 2026. This shift towards cloud-based solutions offers numerous benefits such as cost savings, scalability, and improved collaboration. It also presents opportunities for cloud service providers to offer tailored solutions for specific industries, such as healthcare, finance, and education. Additionally, the increasing adoption of hybrid and multi-cloud strategies is expected to drive the demand for cloud management services, offering further growth potential for the market.

Local special circumstances: In Bulgaria, the Public Cloud Market is experiencing rapid growth due to the country's favorable geographical location and its strong IT infrastructure. The government's efforts to promote digitalization and attract foreign investment have also contributed to the market's expansion. Additionally, Bulgaria's highly skilled workforce and competitive pricing have made it an attractive location for multinational companies looking to outsource their IT operations. Furthermore, the country's membership in the European Union has created a stable regulatory environment, providing businesses with a sense of security and trust in the market.

Underlying macroeconomic factors: The Public Cloud Market in Bulgaria is heavily influenced by macroeconomic factors such as the country's overall economic health and fiscal policies. With a stable and growing economy, Bulgaria is experiencing a rise in demand for public cloud services, as businesses look to take advantage of cost-effective and efficient solutions. Furthermore, the government's push for digital transformation and investment in IT infrastructure has created a favorable environment for the growth of the public cloud market. Additionally, the increasing adoption of digital technologies by businesses and individuals in Bulgaria is driving the demand for public cloud services, as it offers scalability and flexibility to meet evolving business needs.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.