Public Cloud - Botswana

Botswana

Revenue in the Public Cloud market is projected to reach US$40.23m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$12.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.04%, resulting in a market volume of US$104.50m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$33.19 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Botswana is experiencing considerable growth, driven by factors such as increasing adoption of digital technologies, rising awareness of the benefits of cloud services, and the convenience of accessing services online. This growth rate can be attributed to the various sub-markets within the Public Cloud market, which offer Infrastructure, Platform, Software, Business Process, and Desktop services. With the growing demand for cloud services in Botswana, the market is expected to continue its upward trend in the coming years.

Customer preferences: The growing adoption of public cloud services in Botswana is indicative of the country's increasing reliance on digital technologies. This trend is driven by the need for cost-effective and scalable solutions, as well as the desire for improved collaboration and data accessibility. Furthermore, the rise of remote work and virtual learning has accelerated the demand for cloud-based tools and platforms, as individuals and businesses seek to stay connected and productive from anywhere. This shift towards cloud-based solutions is likely to continue in the future, as Botswana's population becomes more digitally savvy and the benefits of cloud technology become more apparent.

Trends in the market: In Botswana, the Public Cloud Market is experiencing a rapid growth in demand, with more organizations adopting cloud-based solutions to improve efficiency and reduce costs. This trend is expected to continue in the coming years, with a focus on hybrid cloud solutions and increased investment in infrastructure. This shift towards cloud computing is significant as it allows for greater scalability and flexibility, enabling businesses to adapt to changing market conditions. Additionally, it has implications for various stakeholders, such as cloud service providers, who must continue to innovate and provide reliable and secure services to meet the growing demand. It also presents opportunities for local businesses to leverage cloud technology and gain a competitive advantage in the market.

Local special circumstances: In Botswana, the Public Cloud market is rapidly growing due to the government's efforts to promote digital transformation and economic diversification. The country's small population and limited physical infrastructure have created a demand for cloud-based solutions that can improve access to services and reduce costs. Additionally, Botswana's stable political climate and favorable business environment have attracted global cloud providers to establish a presence in the market. These factors have contributed to the country's unique market dynamics and potential for further growth in the Public Cloud sector.

Underlying macroeconomic factors: The Public Cloud market in Botswana is heavily impacted by macroeconomic factors, including the country's overall economic health, global economic trends, and fiscal policies. Botswana's stable and growing economy, with a GDP growth rate of 4.9% in 2019, provides a favorable environment for the adoption of public cloud services. Additionally, the government's commitment to digital transformation and investment in ICT infrastructure has further accelerated the demand for public cloud solutions. With the increasing digitization of businesses and the need for cost-effective and scalable IT infrastructure, the public cloud market in Botswana is expected to experience significant growth in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.