Public Cloud - Botswana

Botswana

Revenue in the Public Cloud market in Botswana is projected to reach US$40.23m in 2024.
Platform as a Service is expected to dominate the market in Botswana with a projected market volume of US$12.03m in 2024.
Revenue in Botswana is anticipated to show an annual growth rate (CAGR 2024-2029) of 21.04%, resulting in a market volume of US$104.50m by 2029.
In global comparison, most revenue will be generated the United States, amounting to US$388.50bn in 2024.
In Botswana, the adoption of public cloud services is rapidly transforming digital infrastructure, driving innovation and efficiency across various sectors.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Botswana is experiencing considerable growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services, and the convenience offered by online solutions. This growth can be attributed to the various sub-markets, which are seeing a surge in demand for Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. These factors are expected to continue driving the market's growth rate in the coming years.

Customer preferences: As Botswana continues to invest in its digital infrastructure, the public cloud market is seeing a rise in demand for advanced data analytics and artificial intelligence solutions. This shift is driven by the country's growing tech-savvy population and the need for efficient and cost-effective solutions in various industries. Additionally, the emergence of remote work and virtual collaboration has also accelerated the adoption of public cloud services, especially among small and medium-sized businesses.

Trends in the market: In Botswana, the Public Cloud Market is experiencing a significant increase in adoption, with a focus on hybrid cloud solutions. This trend is driven by the need for cost-efficient and scalable IT infrastructure, as well as the growing demand for data storage and management. As more businesses in Botswana embrace digital transformation, the trajectory of this trend is expected to continue upwards. This has significant implications for industry stakeholders, such as cloud service providers and IT companies, who must adapt to meet the changing needs of the market. Additionally, it presents opportunities for businesses to streamline their operations and improve their overall efficiency.

Local special circumstances: In Botswana, the Public Cloud market is heavily influenced by the country's strong political stability and business-friendly environment. This has attracted major global players in the cloud computing space, leading to a highly competitive market. Additionally, Botswana's high internet penetration rate and government initiatives to promote technology adoption have further accelerated the growth of the Public Cloud market. Furthermore, the country's unique cultural values, such as a strong emphasis on education and innovation, have contributed to the market's development and adoption of new technologies.

Underlying macroeconomic factors: The Public Cloud market in Botswana is expected to experience significant growth due to several macroeconomic factors. These include the country's increasing adoption of digital technologies, favorable regulatory environment, and investments in ICT infrastructure. Additionally, Botswana's stable economic growth and government initiatives to promote digital transformation are expected to further drive the demand for public cloud services. Furthermore, the rising trend of remote work and the need for cost-effective and scalable solutions are also contributing to the growth of the public cloud market in Botswana.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.