Public Cloud - Bhutan

Bhutan

Revenue in the Public Cloud market is projected to reach US$7,359.00k in 2024.
Platform as a Service dominates the market with a projected market volume of US$2,170.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.09%, resulting in a market volume of US$19,160.00k by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

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Analyst Opinion

The Public Cloud Market in Bhutan has seen considerable growth, driven by factors such as increasing digitization, growing awareness of cloud services, and the convenience of online solutions. This has led to a significant rise in adoption of various cloud sub-markets, contributing to the overall growth rate.

Customer preferences: The rapid adoption of digital technologies in Bhutan has resulted in a growing demand for public cloud services. This trend is driven by the country's young and tech-savvy population, as well as the government's push for digital transformation. Additionally, the shift towards remote work and online education during the COVID-19 pandemic has further accelerated the demand for public cloud services, as organizations and individuals seek flexible and scalable solutions for data storage and collaboration.

Trends in the market: In Bhutan, the Public Cloud Market is experiencing a surge in demand for Software-as-a-Service (SaaS) solutions, as organizations seek cost-effective and scalable options for their IT infrastructure. This trend is expected to continue as more businesses transition to remote work and prioritize digitalization. Additionally, there is a growing interest in Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) offerings, as they provide greater flexibility and agility for development and deployment. This shift towards cloud-based solutions has significant implications for industry stakeholders, as it allows for greater innovation and efficiency in business operations. It also presents opportunities for cloud service providers to expand their market share and offerings in Bhutan.

Local special circumstances: In Bhutan, the Public Cloud Market is influenced by the country's unique geographical and cultural factors. With a small population and limited technology infrastructure, the demand for cloud services is comparatively low. However, the government's push for digitalization and the increasing adoption of mobile devices have created opportunities for cloud service providers. Additionally, the country's strong focus on sustainability and eco-friendly practices may also impact the types of services and solutions offered in the Public Cloud Market.

Underlying macroeconomic factors: The Public Cloud Market in Bhutan is heavily influenced by macroeconomic factors such as the country's economic growth and stability, government policies and regulations, and global economic trends. A strong and stable economy, along with favorable government policies, can attract more investments in the market and drive its growth. On the other hand, economic instability and unfavorable policies can hinder the market's potential. Additionally, the increasing adoption of cloud-based solutions in various industries and the growing digital transformation trend globally are also contributing to the growth of the Public Cloud Market in Bhutan. These factors are expected to continue driving the market's growth in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.