Public Cloud - Benelux

Benelux

Revenue in the Public Cloud market is projected to reach US$16,510.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$8,291.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.14%, resulting in a market volume of US$36,420.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$1,033.00 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Benelux is experiencing significant growth and development.

Customer preferences: In recent years, businesses in Benelux have shown a strong preference for adopting Public Cloud services. This is primarily driven by the need for scalability, flexibility, and cost-efficiency in their IT infrastructure. By leveraging Public Cloud solutions, companies can easily scale their resources up or down based on their needs, without the need for significant upfront investments in hardware and infrastructure. Additionally, the ability to access data and applications from anywhere at any time has become increasingly important in today's globalized and interconnected business environment.

Trends in the market: One of the key trends in the Public Cloud market in Benelux is the increasing adoption of Software-as-a-Service (SaaS) solutions. Businesses are realizing the benefits of outsourcing their software needs to third-party providers, allowing them to focus on their core competencies. SaaS offerings provide ready-to-use applications that can be accessed through the internet, eliminating the need for businesses to install and maintain software on their own servers. This trend is particularly evident in industries such as finance, healthcare, and manufacturing, where companies are embracing cloud-based solutions to streamline their operations and improve efficiency. Another trend in the Benelux Public Cloud market is the growing popularity of hybrid cloud solutions. Hybrid cloud combines the benefits of both public and private clouds, allowing businesses to leverage the scalability and cost-effectiveness of the public cloud while maintaining control over their sensitive data and applications through a private cloud. This approach provides companies with the flexibility to choose the most suitable cloud deployment model based on their specific requirements, ensuring a balance between security and agility.

Local special circumstances: The Benelux region, consisting of Belgium, the Netherlands, and Luxembourg, has a highly developed digital infrastructure and a strong IT sector. This favorable environment has contributed to the rapid adoption of Public Cloud services in the region. Furthermore, the Benelux countries have a high level of internet penetration and a tech-savvy population, which has created a conducive environment for the growth of the Public Cloud market.

Underlying macroeconomic factors: The Benelux region has a stable and prosperous economy, with a strong focus on innovation and technology. This has attracted both domestic and international businesses to invest in the region, driving the demand for Public Cloud services. Additionally, the European Union's data protection regulations, such as the General Data Protection Regulation (GDPR), have played a significant role in shaping the Public Cloud market in Benelux. These regulations have increased the importance of data privacy and security, leading businesses to adopt Public Cloud solutions that comply with the stringent requirements. Overall, the Public Cloud market in Benelux is experiencing steady growth due to customer preferences for scalability and flexibility, the increasing adoption of SaaS and hybrid cloud solutions, the region's favorable digital infrastructure, and the underlying macroeconomic factors. As businesses continue to embrace the benefits of Public Cloud services, the market is expected to further expand, offering new opportunities for cloud service providers and driving innovation in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.