Public Cloud

Albania

Highlights

Revenue in the Public Cloud market is projected to reach US$50.21m in 2024.
Software as a Service dominates the market with a projected market volume of US$18.99m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.39%, resulting in a market volume of US$121.80m by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud Market in Albania is experiencing significant growth, driven by the increasing adoption of digital technologies, rising awareness of the benefits of cloud services, and the convenience offered by online platforms. The market is also impacted by the considerable growth rate, which can be attributed to the availability of various sub-markets such as Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. These sub-markets provide a wide range of options for businesses and individuals, leading to a rapid increase in demand for cloud services in the country. Additionally, the government's efforts to promote digitalization and the growing trend of remote work have also contributed to the market's growth.

Customer preferences: As digitalization continues to accelerate in Albania, the demand for cloud-based solutions for businesses and individuals is on the rise. This trend is fueled by a growing preference for remote work and online collaboration, as well as the need for secure and efficient data storage and management. Additionally, the shift towards online education and e-learning has further propelled the adoption of public cloud services, highlighting the country's increasing reliance on digital solutions.

Trends in the market: In Albania, the Public Cloud Market is experiencing a surge in demand for Software as a Service (SaaS) solutions, with businesses increasingly adopting cloud-based software for their operations. This trend is in line with the global shift towards cloud computing, driven by its cost-effectiveness, scalability, and flexibility. As more companies in Albania embrace the public cloud, it is expected to create opportunities for cloud service providers and drive innovation in the market. Additionally, the adoption of public cloud services can also lead to increased competition among providers, resulting in better services and prices for customers. Overall, the current trajectory of this trend is expected to have a positive impact on the growth and development of the public cloud market in Albania, benefiting both businesses and consumers.

Local special circumstances: In Albania, the Public Cloud market is on the rise thanks to the country's growing ICT sector and its strategic geographic location between Europe and Asia. The government's initiatives to modernize and digitize public services have also contributed to the market's growth. Additionally, Albania's low labor costs and favorable business environment have attracted international cloud providers to establish a presence in the country. These local factors have created a unique landscape for the Public Cloud market in Albania, differentiating it from other markets and driving its rapid development.

Underlying macroeconomic factors: The Public Cloud Market in Albania is influenced by macroeconomic factors such as the country's economic stability, government policies, and investments in technology infrastructure. Countries with favorable economic conditions and supportive policies are expected to experience faster market growth compared to those with economic challenges and limited resources. Furthermore, the increasing digitization of businesses and the growing demand for cost-effective IT solutions are driving the demand for public cloud services in Albania. Additionally, the country's strategic location and its efforts to improve its digital infrastructure make it an attractive market for public cloud providers.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.