Web hosting is an essential service that allows individuals and organizations to create a website and make it accessible on the internet. In Tanzania, the web hosting market is experiencing steady growth due to several factors.
Customer preferences: Tanzanian customers prefer web hosting services that are affordable, reliable, and offer good customer support. They also tend to choose local web hosting providers over international ones, as they feel more comfortable dealing with a local company that understands their needs and can provide personalized service.
Trends in the market: One of the main trends in the Tanzanian web hosting market is the increasing demand for cloud hosting services. This is due to the benefits of cloud hosting, such as scalability, flexibility, and cost-effectiveness. Another trend is the growing popularity of website builders, which allow customers to create a website without any coding knowledge. This trend is driven by the increasing number of small businesses and individuals who want to establish an online presence.
Local special circumstances: Tanzania has a relatively low internet penetration rate, with only around 13% of the population having access to the internet. This means that there is still a large untapped market for web hosting services, especially in rural areas. Additionally, Tanzania has a large and growing population of young people, who are increasingly tech-savvy and interested in creating their own websites.
Underlying macroeconomic factors: The Tanzanian economy has been growing steadily in recent years, with a focus on developing the country's infrastructure and improving access to technology. This has led to an increase in the number of businesses and individuals who want to establish an online presence. Additionally, the government has been promoting the use of technology in various sectors, which has further increased the demand for web hosting services. However, challenges such as slow internet speeds and limited access to electricity in some areas still need to be addressed to fully realize the potential of the web hosting market in Tanzania.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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