Skip to main content
  1. Market Insights
  2. Technology
  3. IT Services
  4. IT Outsourcing

Web Hosting - Italy

Italy
  • In 2025, the projected revenue in the Web Hosting market in Italy is expected to reach US$3.32bn.
  • This forecast indicates a positive growth trend, with an estimated annual growth rate (CAGR 2025-2029) of 15.28%.
  • By 2029, the market volume is anticipated to reach US$5.86bn.
  • Furthermore, the average Spend per Employee in the Web Hosting market in Italy is projected to reach US$127.93 in 2025.
  • This metric reflects the expenditure allocated per employee within the industry.
  • When it comes to global comparison, it is worth noting that United States is predicted to generate the highest revenue in the Web Hosting market.
  • In 2025, the projected revenue for the United States is estimated to be US$69.68bn.
  • Italy's web hosting market is experiencing a surge in demand due to the country's increasing number of small and medium-sized enterprises establishing an online presence.

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Shared hosting, such as HostGator, GoDaddy, and DreamHost
  • Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
  • Virtual private server hosting, such as Liquid Web and OVHcloud
  • Colocation hosting, such as Equinix, Cologix, and Digital Realty
Out-Of-Scope
  • Website development, such as Squarespace, Wordpress, and Shopify
  • Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
  • Content creation, such as ClearVoice, Upwork, and Contently
IT Services
IT Services
Related markets:
IT Outsourcing: market data & analysis - Cover

Market Insights report

IT Outsourcing: market data & analysis
Study Details
    methodology
    Download PDFFAQs and more info on the methodology

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Apr 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Analyst Opinion

    Italy, known for its rich cultural heritage, is also a country that has been witnessing a steady growth in the Web Hosting market.

    Customer preferences:     Italian customers are showing a growing interest in web hosting services, with small and medium-sized enterprises being the primary customers. The preference for web hosting services has been driven by the need for online presence, as more and more businesses are moving online. The demand for web hosting services is also fueled by the growing popularity of e-commerce in the country.

    Trends in the market:     The Web Hosting market in Italy is witnessing a trend of consolidation, with larger companies acquiring smaller ones. This trend is driven by the need to offer a wider range of services and to cater to the growing demand for web hosting services. Another trend in the market is the increasing use of cloud-based solutions. Cloud-based solutions offer several benefits, including scalability, flexibility, and cost-effectiveness, which are driving their adoption in the market.

    Local special circumstances:     One of the key factors driving the growth of the Web Hosting market in Italy is the government's push towards digitization. The government has been actively promoting the use of digital technologies to improve the country's economic growth and competitiveness. This has led to an increase in the number of businesses moving online, which in turn has driven the demand for web hosting services.

    Underlying macroeconomic factors:     Italy's economy has been recovering slowly from the recession, and this has led to a growing demand for web hosting services. The country's GDP has been growing steadily, and this has led to an increase in the number of businesses operating in the country. The growing number of businesses has led to an increase in the demand for web hosting services. Additionally, the country's favorable business environment and its strategic location in Europe make it an attractive destination for businesses looking to expand their operations.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

    Technology

    Access more Market Insights on Technology topics with our featured report

    IT Outsourcing: market data & analysis - BackgroundIT Outsourcing: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    IT services - Statistics & Facts

    Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.
    More data on the topic
    IT spending worldwide 2025
    5.3tr USD
    Global IT services spending 2024
    1,6tr USD
    Largest market for IT & business services
    The Americas

    Contact

    Get in touch with us. We are happy to help.
    Meredith Alda
    Sales Manager
    Email
    support@statista.com
    Tel
    +1 914 619-5895

    Mon - Fri, 9am - 6pm (EST)

    Lodovica Biagi
    Director of Operations
    Email
    eu.support@statista.com
    Tel
    +44 (0)20 8189 7000

    Mon - Fri, 9:30am - 5pm (GMT)

    Ayana Mizuno
    Business Development Manager
    Email
    asia.support@statista.com

    Mon - Fri, 10:00am - 6:00pm (JST)

    Carolina Dulin
    Group Director - LATAM
    Email
    latam@statista.com
    Tel
    +1 212 419-5774

    Mon - Fri, 9am - 6pm (EST)

    Yolanda Mega
    Operations Manager
    Email
    asia.support@statista.com
    Tel
    +65 6995 6959

    Mon - Fri, 9am - 5pm (SGT)