Web Hosting - EU-27 | Statista Market Forecast

The EU-27 is expected to witness a substantial growth in the Web Hosting market.
Revenue in this market segment is projected to reach US$42.63bn in 2025.
Furthermore, it is anticipated that the market will experience an annual growth rate of 15.77% between 2025 and 2029, resulting in a market volume of US$76.59bn by 2029.
Additionally, the average Spend per Employee in the Web Hosting market is projected to reach US$189.16 in 2025.
In terms of global comparison, United States is expected to generate the highest revenue in the Web Hosting market, with an estimated value of US$69.68bn in 2025.
In the EU-27 market, Germany leads the way in web hosting services with its robust infrastructure and strong focus on data security.

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

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Shared hosting, such as HostGator, GoDaddy, and DreamHost
Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
Virtual private server hosting, such as Liquid Web and OVHcloud
Colocation hosting, such as Equinix, Cologix, and Digital Realty

Website development, such as Squarespace, Wordpress, and Shopify
Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
Content creation, such as ClearVoice, Upwork, and Contently

IT Outsourcing: market data & analysis

The demand for web hosting services in EU-27 is on the rise due to the increasing number of businesses that are moving online.

Customer preferences: Customers are looking for reliable and affordable web hosting services that can support their online presence. They want hosting providers that offer fast loading times, high uptime, and excellent customer support. Additionally, customers are increasingly concerned about data privacy and security, and they prefer hosting providers that offer robust security features.

Trends in the market: The web hosting market in EU-27 is becoming increasingly competitive, with many new players entering the market. This is driving down prices, making web hosting services more affordable for businesses of all sizes. Additionally, cloud hosting is becoming more popular, as it offers greater flexibility and scalability compared to traditional hosting solutions. Many hosting providers are also offering managed hosting services, which allow businesses to outsource the management of their hosting infrastructure.

Local special circumstances: The web hosting market in EU-27 is diverse, with different countries having their own unique market conditions. For example, countries such as Germany and France have strict data privacy laws, which have led to the development of hosting providers that specialize in providing secure and compliant hosting solutions. Additionally, countries such as the UK and Ireland have a large number of tech startups, which has led to a growing demand for cloud hosting services.

Underlying macroeconomic factors: The growth of the web hosting market in EU-27 is being driven by several macroeconomic factors, including the increasing number of businesses that are moving online, the growth of e-commerce, and the increasing importance of digital marketing. Additionally, the COVID-19 pandemic has accelerated the shift to online business, as many businesses have had to move their operations online to survive. As a result, the demand for web hosting services is expected to continue to grow in the coming years.

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.

Web Hosting - EU-27

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