The demand for Application Outsourcing services in Kenya has been increasing steadily over the past few years.
Customer preferences: Kenyan businesses are increasingly looking to outsource their application development and maintenance needs to third-party service providers. This is due to several reasons, including the need to reduce costs, improve service quality, and access specialized skills and expertise. Many businesses in Kenya are also looking to leverage new technologies such as cloud computing, artificial intelligence, and the Internet of Things (IoT), and they require the expertise of outsourcing firms to help them develop and maintain these applications.
Trends in the market: One of the key trends in the Application Outsourcing market in Kenya is the increasing adoption of agile development methodologies. Many outsourcing firms in Kenya are now using agile methodologies to develop applications, which allows them to deliver applications faster and with greater flexibility. Another trend is the growing demand for mobile application development services, as more and more Kenyans are using smartphones and mobile devices to access the internet.
Local special circumstances: One of the unique aspects of the Application Outsourcing market in Kenya is the country's large and growing technology startup sector. Many of these startups are looking to develop innovative applications and services, and they require the expertise of outsourcing firms to help them do so. In addition, Kenya has a large and growing population of young people who are tech-savvy and interested in pursuing careers in technology. This has created a large pool of talent for outsourcing firms to draw from.
Underlying macroeconomic factors: Several macroeconomic factors are driving the growth of the Application Outsourcing market in Kenya. One of the most important is the country's strong economic growth, which has been averaging around 5-6% per year over the past decade. This growth has led to an increase in business activity and investment, which in turn has created a greater demand for outsourcing services. In addition, Kenya has a large and growing middle class, which is increasingly using technology to access services and products. This has created a greater demand for mobile and web-based applications, which outsourcing firms are well-positioned to provide. Finally, Kenya has a well-developed telecommunications infrastructure, which makes it easy for outsourcing firms to communicate and collaborate with clients around the world.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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