Business Process Outsourcing - Ghana

Revenue in the Business Process Outsourcing market is projected to reach US$212.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.27%, resulting in a market volume of US$275.00m by 2029.
The average Spend per Employee in the Business Process Outsourcing market is projected to reach US$14.07 in 2024.
In global comparison, most revenue will be generated United States (US$146.30bn in 2024).

Definition :
The Business Process Outsourcing (BPO) market refers to the transfer of entire business processes or individual activities from a company to a third party and is often IT based. BPO covers a wide variety of business processes, usually either in the back office (e.g., human resources) or in the front office (e.g., customer service in call centers). A distinction is made between horizontal and vertical outsourcing. Horizontal BPO combines function-centric as well as cross-sector and cross-industry services, such as human resources management or payroll accounting. Vertical BPO, on the other hand, focuses on specialized services and is especially appealing to customers from the financial services industry, the healthcare sector, the manufacturing industry, or the retail sector.

Additional Information:

The Business Process Outsourcing market comprises revenues, revenue change, average spend per employee, and the market shares of the different business sectors. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Accenture, Cognizant, Wipro, and IBM.

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Back office process outsourcing, such as Genpact, Concentrix, HCL Technologies, Sutherland Global Services, EXL Services, Remote Coworker, and TechSpeed
Front office process outsourcing, such as IBM Global Services, Hewlett Packard Enterprise (HPE), Sitel Group, Teleperformance, and Qualfon

Application outsourcing, such as ScienceSoft, Arcanys, and SumatoSoft
Administration outsourcing, such as Conduent, Genpact, and ADP (Automatic Data Processing)
Infrastructure outsourcing, such as IBM Global Technology Services, Wipro Infrastructure Engineering, and Cognizant Infrastructure Services

Ghana's outsourcing industry has witnessed significant growth in recent years, with the Business Process Outsourcing (BPO) sector being a major contributor to this growth.

Customer preferences: Ghana's BPO market has been driven by a number of factors, including the country's highly skilled and educated workforce, low labor costs, and favorable business environment. Additionally, the country's English-speaking population and cultural affinity with the West have made it an attractive destination for outsourcing services.

Trends in the market: One of the key trends in Ghana's BPO market is the increasing demand for outsourcing services from the healthcare and financial services sectors. This is due to the growing need for cost-effective and efficient solutions to manage administrative tasks such as data entry, claims processing, and customer support. Another trend is the emergence of new BPO providers in the market, which is driving competition and innovation.

Local special circumstances: Ghana's BPO market is unique in that it has a strong focus on providing services to the African market, as well as to Western clients. This has led to the development of specialized services such as multilingual support for African languages, as well as expertise in African-specific industries such as mining and agriculture.

Underlying macroeconomic factors: The growth of Ghana's BPO market can be attributed to a number of macroeconomic factors, including the government's commitment to promoting the country as an outsourcing destination, the development of world-class infrastructure such as the Accra Digital Centre, and the country's stable political environment. Additionally, the growth of the country's middle class is driving demand for outsourcing services, particularly in areas such as IT and customer support.In conclusion, Ghana's BPO market is poised for continued growth in the coming years, driven by a combination of favorable macroeconomic factors, customer preferences, and local special circumstances. As the market continues to mature, we can expect to see increased competition and innovation, as well as the emergence of new outsourcing services tailored to the unique needs of the African market.

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.