Key regions: China, Netherlands, Japan, Brazil, Germany
The demand for Business Process Outsourcing (BPO) services in Eastern Europe has been steadily increasing over the past few years.
Customer preferences: One of the main reasons for this growth is the region's highly skilled workforce. Eastern Europe has a large pool of talented professionals with strong language skills and a solid educational background. This makes the region an attractive destination for companies looking to outsource their business processes. Additionally, the cost of labor in Eastern Europe is significantly lower than in Western Europe, making it an affordable option for businesses.
Trends in the market: Poland is currently the largest BPO market in Eastern Europe, followed closely by Romania and the Czech Republic. These countries have seen significant growth in their BPO industries due to their highly educated workforce and favorable business environment. In addition, there has been a growing trend towards nearshoring, where companies outsource their business processes to nearby countries rather than offshore locations such as India or the Philippines. This trend has benefited Eastern European countries as they are geographically close to many Western European countries.
Local special circumstances: One of the unique aspects of the BPO market in Eastern Europe is the strong presence of multilingual professionals. Many Eastern European countries have a history of being multilingual, which has resulted in a large number of people who are fluent in multiple languages. This makes the region an attractive destination for companies that require multilingual support for their business processes.
Underlying macroeconomic factors: Another factor driving the growth of the BPO market in Eastern Europe is the region's favorable business environment. Many Eastern European countries have implemented business-friendly policies and have invested in infrastructure to attract foreign investment. Additionally, the region has a stable political environment and a strong commitment to education, which has resulted in a highly skilled workforce.In conclusion, the BPO market in Eastern Europe is growing due to the region's highly skilled workforce, favorable business environment, and unique multilingual capabilities. As the trend towards nearshoring continues, Eastern European countries are well-positioned to continue to attract foreign investment and grow their BPO industries.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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