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Feature Phones - Ghana

Ghana
  • Revenue in the Feature Phones market is projected to reach US$59.35m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -4.82%, resulting in a market volume of US$48.72m by 2028.
  • In global comparison, most revenue will be generated India (US$2bn in 2024).

Definition:

Feature phones are basic mobile phones with limited capabilities such as making calls and sending texts. They are a simple and affordable alternative to smartphones and are often marketed towards older people or those looking for a basic phone. Feature phones use a proprietary operating system and have a smaller screen, less powerful processor, and limited memory compared to smartphones.

Additional Information:

The market comprises revenue and revenue change. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Nokia, ZTE, and Alcatel. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, please use the info button right next to the boxes.

In-Scope

  • Dumb phones, such as Nokia 3310 and Alcatel Go Flip 4
  • Mobile phones in a classical sense, such as Apple iPhone 13 and OnePlus 9 Pro

Out-Of-Scope

  • Smartphones with access to apps and high-speed internet, such as Apple iPhone 13 and OnePlus 9 Pro
  • Mobile phones with advanced operating systems such as iOS or Android, such as Apple iPhone 13 Pro and Huawei P40 5G
Phones: market data & analysis - Cover

Market Insights report

Phones: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.

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