Storage - Italy

  • Italy
  • Revenue in the Storage market is projected to reach US$0.64bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.67%, resulting in a market volume of US$0.97bn by 2029.
  • The average Spend per Employee in the Storage market is projected to reach US$24.61 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$23,930m in 2024).

Key regions: United Kingdom, Brazil, India, China, Indonesia

 
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Analyst Opinion

The Storage Market within the Data Center Market in Italy is facing a negligible decline in growth rate. This can be attributed to various factors such as increased competition, economic slowdown, and changing consumer preferences. Despite these challenges, the market is still expected to experience moderate growth due to the growing demand for data storage and management solutions.

Customer preferences:
The demand for secure and efficient data storage solutions is on the rise as more businesses and individuals shift towards digitalization. This trend is driven by the growing reliance on cloud-based services and the need for remote work capabilities. Additionally, the increasing adoption of technologies such as the Internet of Things (IoT) and artificial intelligence (AI) is also contributing to the demand for data storage in the data center market in Italy. As a result, there is a growing emphasis on enhancing data center infrastructure and storage capacity to meet this growing demand.

Trends in the market:
In Italy, the Storage Market within the Data Center Market is experiencing a surge in demand for cloud storage solutions. This trend is driven by the increasing need for cost-effective and scalable storage solutions, as well as the growing adoption of hybrid and multi-cloud strategies among businesses. Additionally, there is a notable shift towards software-defined storage and the use of flash storage to improve performance and efficiency. These trends are significant for industry stakeholders as they provide opportunities for growth and innovation, but also bring challenges related to data security and compliance. Going forward, the growth of the digital economy and the increasing volumes of data generated will continue to drive the demand for storage solutions in the Italian market.

Local special circumstances:
In Italy, the Storage Market within the Data Center Market is heavily influenced by the country's geographical location and cultural preferences. Being located in Southern Europe, Italy experiences hot summers, which require data centers to have efficient cooling systems. Additionally, the Italian culture values privacy, leading to a preference for on-premise storage solutions over cloud-based storage. Furthermore, the country has strict data protection laws, which impacts the storage solutions used by data centers.

Underlying macroeconomic factors:
The growth of the Storage Market within the Data Center Market in Italy is heavily influenced by macroeconomic factors such as technological advancements, government policies, and overall economic stability. Italy, as a major European economy, is affected by global economic trends and the performance of the European Union. The government's fiscal policies and investment in infrastructure also play a significant role in driving the growth of the market. Furthermore, the increasing digitization of businesses and the growing demand for data storage to support various industries and services in Italy are additional factors fueling the expansion of the Storage Market within the Data Center Market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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