Storage - EMEA

EMEA

Revenue in the Storage market is projected to reach US$14.30bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.84%, resulting in a market volume of US$21.84bn by 2029.
The average Spend per Employee in the Storage market is projected to reach US$13.66 in 2024.
In global comparison, most revenue will be generated in the United States (US$23,930m in 2024).

Key regions: United Kingdom, Brazil, India, China, Indonesia

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Analyst Opinion

The Data Center market in EMEA is experiencing a decline in growth rate due to factors like saturation and high competition. Despite this, the Storage market is still expected to grow, driven by increasing demand for data storage solutions and the shift towards cloud computing.

Customer preferences: As data storage needs continue to grow exponentially, there is a noticeable shift towards cloud-based storage solutions in the EMEA region. This trend is driven by the increasing demand for flexible and scalable storage options, as well as the need for remote data access and management. Additionally, there is a growing preference for data centers that offer energy-efficient and sustainable storage solutions, in line with the region's focus on environmental responsibility.

Trends in the market: In EMEA, the Storage Market within the Data Center Market is experiencing a shift towards software-defined storage solutions. This trend is driven by the need for more efficient and flexible storage options, as well as the rise of cloud computing and big data analytics. Additionally, there is a growing demand for all-flash storage arrays, as businesses look for faster and more reliable data access. These trends are significant for industry stakeholders as they require a shift in traditional storage approaches and investment in new technologies. Furthermore, they have implications for data center providers, who need to adapt to these changes and offer innovative storage solutions to stay competitive.

Local special circumstances: In EMEA, the Storage Market within the Data Center Market is heavily influenced by the region's strict data protection laws and regulations. This has led to the rise of local data storage solutions, as well as increased demand for secure data centers. Additionally, the diversity of cultures and languages in the region has created a demand for storage solutions that can cater to different languages and formats. This has resulted in the development of localized storage solutions and services, driving the growth of the market in the region.

Underlying macroeconomic factors: The Storage Market within the Data Center Market in EMEA is impacted by several macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, the growing demand for data storage and management solutions is driven by the increasing digitization of businesses, which is a global trend. Additionally, countries with strong economic growth and favorable fiscal policies are likely to witness higher investments in data centers, leading to market growth. Furthermore, the rise in data-driven technologies and the need for data storage to support these technologies are also contributing to the growth of the Storage Market in EMEA.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.