Mobile Data - Ghana | Statista Market Forecast

Revenue in the Mobile Data market is projected to reach US$448.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.54%, resulting in a market volume of US$495.9m by 2028.
In global comparison, most revenue will be generated United States (US$142bn in 2024).

Definition:
The Mobile Data market is a key part of the Communication Services industry that provides internet connectivity to mobile devices such as smartphones and tablets. It enables users to access the internet and online services while on the move, using wireless cellular networks. Mobile data allows people to browse websites, use apps, send emails, and stream media content from virtually anywhere with network coverage. It's an essential part of modern communication, offering convenience and flexibility for staying connected in today's mobile-centric world.

Additional information:

The Mobile Data market comprises revenues, revenue change, average spend per capita, as well as a list of the key players in the market and their consolidated revenues. Market values represent revenues paid by end consumers and enterprises for carrier services directly to telecommunications providers, either directly or through distribution channels (manufacturer prices, excluding VAT). Reported market revenues include consumer spending (B2C) and business spending (B2B). Detailed definitions of each market can be found on the corresponding market pages. Key players in the market include AT&T, China Mobile, Deutsche Telekom, and Vodafone Group.

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Internet access services using mobile communications technologies, such as T-Mobile Magenta plans
SMS/MMS services, such as Apple iMessage and WhatsApp

Hardware such as smartphones
App purchases
Mobile voice services
Fixed data services

Within the context of increasing digitalization, a fast and reliable internet connection that continues to improve in terms of speed is of rising importance worldwide for both business and personal use. As such, we can expect to see the largest increase in revenues in this segment in the future. Further, as a result of fierce competition in the communication services market, stagnating revenues may be seen now and then in countries such as the U.S. and China, which already have strong mobile networks as well as a particularly high market penetration. In the future, the new 5G mobile communications standard will account for a larger share of revenues, although this will not lead to significantly increasing revenues in this segment.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the revenues of telecommunications providers generated by end consumers and enterprises.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use financial statements of key players, national statistical offices, and telecommunications regulatory authorities. In addition, we use relevant key market indicators and data from country-specific associations, such as the number of fixed broadband subscriptions, the number of telephone subscriptions, the number of mobile broadband connections, the number of cellular subscriptions, and the GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Telecommunications networks are the vital infrastructure that keep the world talking. In both work and play, these networks enable consumers and businesses to meet the demands of a digital society, whether it’s hybrid working, online gaming, or video calling friends abroad. As reliance on internet connectivity continues to increase, the spotlight is on the implementation of the next-generation networks which underpin the most exciting developments in technology, from artificial intelligence (AI) to the Internet of Things (IoT).