Artificial Intelligence - Southeast Asia

The market size in the Artificial Intelligence market is projected to reach US$6.72bn in 2024.
The market size is expected to show an annual growth rate (CAGR 2024-2030) of 28.54%, resulting in a market volume of US$30.30bn by 2030.
In global comparison, the largest market size will be United States (US$50.16bn in 2024).

Definition:
Artificial intelligence (AI) is a branch of computer science that focuses on creating machines able to perform tasks traditionally requiring human intelligence, such as perception, reasoning, and learning. The Artificial Intelligence (AI) market includes a wide range of applications, such as speech recognition, image processing, and autonomous vehicles and has seen rapid growth in recent years due to advancements in technology and increased investment. The Artificial Intelligence (AI) market includes software, hardware, and services that enable organizations to develop and deploy AI applications.

Structure:

The Artificial Intelligence (AI) market is structured into six markets based on the technology:

The Computer Vision market covers applications that enable computers to interpret and understand digital images and video data.
The Machine Learning market covers the use of algorithms to enable computer systems to learn from data.
The Natural Language Processing market covers applications that enable computers to understand, interpret, and generate human language.
The Artificial Intelligence Robotics market covers the combination of AI, machine learning, and engineering to create intelligent machines that can perform tasks autonomously.
The Autonomous & Sensor Technology market covers machines and systems that operate independently by using sensors, AI, and machine learning to respond to changes in their environment.
The Generative AI market covers artificial intelligence that involves creating models capable of generating new content, such as images, videos, and text, which are indistinguishable from content created by humans.

Additional Information:

The Artificial Intelligence (AI) market comprises three key performance indicators: market sizes, market sizes by industry, and users of AI tools. Market sizes are generated by the funding amount of Artificial Intelligence (AI) companies. Key players of the Artificial Intelligence (AI) market include companies such as Google, Open AI, IBM, and Microsoft.

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Natural language processing tools, such as chatbots and speech recognition
Computer vision applications, such as object detection or face recognition
Machine learning tools, such as trained algorithms.

Robotics hardware, such as hardware used to build robots
Enterprise resource planning (ERP) software, such as SAP
Web development services, such as services intended for coding and designing websites.

The Artificial Intelligence market in Southeast Asia is experiencing rapid growth, fueled by factors such as increasing adoption of AI technologies, growing awareness of its benefits, and the convenience of online services. This elevated growth rate is influenced by the emergence of AI sub-markets, such as Robotics, Autonomous & Sensor Technology, Computer Vision, Machine Learning, Natural Language Processing, and Generative AI, which further drive demand and innovation in the overall market.

Customer preferences: The rapid adoption of AI technology in Southeast Asia is driven by the increasing demand for personalized and efficient services. Consumers are turning to AI-powered virtual assistants for tasks such as managing finances and organizing schedules. Additionally, there is a growing interest in AI-powered personalized shopping experiences and recommendations. This trend is fueled by the region's diverse cultural influences and the desire for convenience and personalized attention.

Trends in the market: In Southeast Asia, the Artificial Intelligence market is experiencing a surge in demand for AI-powered solutions across various industries. This trend is driven by the region's increasing focus on digital transformation and the adoption of emerging technologies. With the rise of smart cities and the need for efficient data management, AI is playing a crucial role in enhancing decision-making processes and improving operational efficiency. As a result, industry stakeholders are investing heavily in AI technologies to stay ahead of the competition and tap into the region's growing market potential. This trend is expected to continue in the coming years, offering significant opportunities for businesses to leverage AI for business growth and innovation.

Local special circumstances: In Southeast Asia, the Artificial Intelligence market is rapidly growing due to the region's strong digital infrastructure and tech-savvy population. Countries like Singapore and Malaysia have been early adopters of AI technologies, while others are catching up quickly due to government support and investment. However, varying cultural and regulatory norms across the region can pose challenges for companies trying to expand their AI presence. For example, countries like Indonesia and Vietnam have strict data privacy laws that may impact the use of AI in certain industries. Additionally, Southeast Asian cultures place a high value on personal relationships, which can affect the adoption of AI-powered customer service solutions.

Underlying macroeconomic factors: The growth of the Artificial Intelligence market in Southeast Asia is heavily influenced by macroeconomic factors such as technological advancements, government initiatives, and investment in research and development. Countries with strong support for AI research and development, such as Singapore and Malaysia, are experiencing faster market growth compared to regions with limited government funding and regulatory challenges. Moreover, the increasing demand for AI solutions in various industries, including healthcare, finance, and manufacturing, is driven by the region's growing population and rising disposable income. This, coupled with the increasing adoption of digital technologies and the need for automation, is expected to propel the growth of the Artificial Intelligence market in Southeast Asia.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Artificial intelligence evokes images of supercomputer assistants, machines that can think creatively, and, to some, scenes from their favorite sci-fi movie. The reality, despite not being as futuristic, is not far off from this. AI refers to the ability of a computer or machine to mimic the competencies of the human mind, which often learns from previous experiences to understand and respond to language, decisions, and problems. The market for AI technologies is vast, amounting to around 200 billion U.S. dollars in 2023 and is expected to grow well beyond that to over 1.8 trillion U.S. dollars by 2030.

Artificial intelligence (AI), the technology that allows digital computers or computer-controlled robots to perform tasks more commonly associated with intelligent beings, has been leaping into the limelight following the release of a wide variety of Generative AI models in 2023. The United States, being the largest economy in the world, has a natural advantage. Although human-like androids such as those portrayed in the science fiction movie Blade Runner are still far from reality, applications of AI such as smartphone virtual assistants and industrial robots are already widespread in U.S. society. The industry’s powerful ability to improve efficiency and increase productivity has made it of strategic importance to U.S. industries and government, both of which push the U.S. lead in the AI race.