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Facial Recognition - Southeast Asia

Southeast Asia
  • The market size in the Facial Recognition market is projected to reach US$194.99m in 2025.
  • The market size is expected to show an annual growth rate (CAGR 2025-2031) of 16.42%, resulting in a market volume of US$485.51m by 2031.
  • In global comparison, the largest market size will be United States (US$1.75bn in 2025).

Market Size

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2025

Source: Statista Market Insights

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2025

Source: Statista Market Insights

Analyst Opinion

The Southeast Asian market for facial recognition in the computer vision sector of artificial intelligence is seeing a subdued growth rate. This can be attributed to factors such as limited adoption of digital technologies, lower health awareness among consumers, and challenges faced by online health services.

Customer preferences:
With the increasing adoption of facial recognition technology in Southeast Asia, consumers are becoming more aware of the potential privacy concerns and are demanding tighter regulations to protect their personal data. This has led to a growing trend of companies implementing privacy-enhancing features in their facial recognition systems, such as user consent and data encryption. Additionally, there is a growing demand for more diverse and inclusive facial recognition algorithms, reflecting the region's diverse population and cultural nuances.

Trends in the market:
In Southeast Asia, the Facial Recognition Market of the Computer Vision Market within the Artificial Intelligence Market is experiencing a surge in adoption due to increasing demand for security and surveillance solutions in the region. This trend is expected to continue as governments and businesses invest in advanced technologies to enhance safety and streamline operations. Additionally, there is a growing focus on implementing facial recognition technology in public places, such as airports and shopping malls, to improve customer experience and security. These developments have significant implications for industry stakeholders, as they open up new opportunities for growth and innovation in the market.

Local special circumstances:
In Southeast Asia, the Facial Recognition Market of the Computer Vision Market within the Artificial Intelligence Market is experiencing significant growth due to the region's high adoption of digital technologies and the increasing demand for security and surveillance solutions. However, countries such as Vietnam and Myanmar have strict regulations on the use of facial recognition technology, which may hinder market growth. In addition, cultural differences across the region may also impact the acceptance and use of facial recognition technology, with some countries placing a higher value on privacy and data protection. These local factors must be considered by companies entering the Southeast Asian market to effectively navigate the region's unique dynamics.

Underlying macroeconomic factors:
The growth of the Facial Recognition market within the Computer Vision Market of the Artificial Intelligence Market in Southeast Asia is also influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in artificial intelligence technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the increasing adoption of facial recognition technology in various industries and the growing demand for enhanced security and surveillance measures are driving the market growth in the region.

Global Comparison

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2025

Source: Statista Market Insights

Methodology

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

Technology

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Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Jan 2025

Source: Statista Market Insights

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