Generative AI - Argentina

The Generative AI market in Argentina has been rapidly growing, driven by factors such as the rising adoption of AI technologies, increasing awareness of its benefits in healthcare, and the convenience of online services. This substantial growth is spurred by the country's efforts to promote digital transformation in the healthcare sector.

Customer preferences: As Argentina's economy continues to modernize, there has been a growing interest in the use of Generative AI within various industries, such as finance and healthcare. With a rise in internet penetration and access to advanced technologies, consumers are increasingly looking for personalized and efficient solutions. This has led to a surge in demand for AI-powered virtual assistants and chatbots, which offer a more seamless and intuitive user experience. Additionally, the shift towards remote work and virtual interactions has accelerated the adoption of Generative AI for automating routine tasks and improving productivity.

Trends in the market: In Argentina, the Generative AI Market within the Artificial Intelligence Market is experiencing a surge in demand for AI-powered chatbots and virtual assistants in various industries. This trend is expected to continue as companies seek to streamline their customer service processes and improve efficiency. Additionally, there is a growing interest in using AI for predictive analytics and decision-making, particularly in the banking and finance sector. This trend is significant as it highlights the potential of AI to transform traditional business operations and drive growth. It also presents opportunities for industry stakeholders to invest in innovative AI solutions and stay ahead of the curve in a rapidly evolving market.

Local special circumstances: In Argentina, the Generative AI market is expected to witness significant growth due to the increasing adoption of AI-based technologies in various industries, such as healthcare, finance, and manufacturing. The country's strong IT infrastructure and skilled workforce make it an attractive market for innovative AI solutions. Furthermore, the government's efforts to promote digital transformation and support the development of AI technologies are driving market growth. Additionally, the cultural preference for personalized and efficient solutions is also fueling the demand for Generative AI in Argentina.

Underlying macroeconomic factors: The growth of the Generative AI Market within the Artificial Intelligence Market is also influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in research and development. Countries with a strong focus on AI research and development, favorable regulatory environments, and high investment in AI technologies are experiencing faster market growth compared to regions with limited resources and regulatory challenges. Additionally, the increasing demand for automation and efficiency in various industries is driving the adoption of generative AI solutions, leading to market growth.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.