Computer Vision - D-A-CH

The Artificial Intelligence market in D-A-CH is experiencing mild growth, driven by factors such as increasing adoption of computer vision technologies, rising awareness of their benefits, and the convenience of online services. These sub-markets, including speech, image, and facial recognition, play a key role in driving the overall market growth. However, factors such as data privacy concerns and limited access to advanced technology may impact the growth rate.

Customer preferences: As AI technology continues to advance, there is a growing demand for computer vision solutions in D-A-CH. This is driven by the increasing use of AI-powered devices in various industries, such as healthcare and retail. Additionally, there is a shift towards more personalized and interactive customer experiences, leading to the adoption of computer vision technology for facial recognition and emotion detection. Furthermore, the rise of e-commerce and online shopping has also fuelled the need for computer vision-based product recommendations and virtual try-on features, catering to the changing consumer preferences for convenience and personalization.

Trends in the market: In D-A-CH, the Computer Vision Market within the Artificial Intelligence Market is witnessing a rapid growth in the use of computer vision technology in various industries. This is driven by the increasing demand for automation and efficiency in processes. Additionally, there is a rising trend of incorporating computer vision in healthcare for medical imaging and diagnosis. This trend is expected to continue, with the potential to revolutionize the healthcare industry and improve patient outcomes. Furthermore, the integration of computer vision with other emerging technologies like augmented reality and IoT is opening up new possibilities for businesses in the region.

Local special circumstances: In Germany, the computer vision market is seeing significant growth due to the country's strong manufacturing industry and adoption of Industry 4.0. The government's focus on digitization and investment in research and development has also fueled the market. In Switzerland, the market is driven by the country's highly skilled workforce and its reputation as a hub for innovation and technology. Additionally, strict data privacy laws in both countries have influenced the development of ethical and transparent AI solutions.

Underlying macroeconomic factors: The Computer Vision Market within the Artificial Intelligence Market is influenced by macroeconomic factors such as technological advancements, government support, and investment in research and development. Countries with favorable economic conditions and strong investment in AI technologies are experiencing faster market growth compared to regions with limited resources. Additionally, the increasing demand for automation and efficiency in various industries, such as manufacturing, healthcare, and retail, is driving the adoption of computer vision solutions. The growing trend of using AI for predictive analytics and decision-making is also contributing to the growth of the market in D-A-CH.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.