Package Holidays - United States

United States

Highlights

The Package Holidays market in the United States is anticipated to experience remarkable growth in the coming years.
According to the projections, the revenue in this market is estimated to reach US$33.01bn by 2024.
Moreover, the revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.09%, which will result in a projected market volume of US$40.34bn by 2029.
It is predicted that the number of users in this market will amount to 33.42m users by 2029.
In 2024, the user penetration rate is 8.6%, which is expected to decline to 9.5% by 2029.
The average revenue per user (ARPU) is projected to be US$1.12k.
Interestingly, online sales are expected to generate 74% of the total revenue in the Package Holidays market by 2029.
It is worth noting that in global comparison, China is expected to generate the most revenue in this market, with a projected revenue of US$49bn in 2024.
The United States' package holiday market is experiencing a shift towards eco-friendly and sustainable travel options.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Package Holidays market in United States has been experiencing significant growth and development in recent years.

Customer preferences: Customers in the United States are increasingly looking for convenience and hassle-free travel experiences, which has led to a rising demand for package holidays. The all-inclusive nature of package holidays, which typically include flights, accommodation, and activities, appeals to busy American travelers who seek a seamless vacation experience.

Trends in the market: One of the key trends in the Package Holidays market in the United States is the growing popularity of domestic package holidays. With an abundance of diverse landscapes and attractions within the country, more Americans are opting to explore destinations within the U. S. through packaged travel offerings. This trend is also driven by a desire to support local businesses and promote domestic tourism. Another notable trend is the customization and personalization of package holidays. Travel companies are increasingly offering tailored packages to cater to the unique preferences and interests of individual travelers. This trend reflects the growing demand for personalized experiences and unique travel opportunities among American consumers.

Local special circumstances: The United States has a vast and varied tourism landscape, ranging from vibrant cities to picturesque natural wonders. This diversity presents a wealth of opportunities for package holiday providers to design enticing travel packages that showcase the best of what the country has to offer. Additionally, the presence of world-renowned attractions and entertainment options in the U. S. contributes to the appeal of package holidays for both domestic and international travelers.

Underlying macroeconomic factors: The strong economy and high disposable income levels in the United States have played a significant role in driving the growth of the Package Holidays market. With more financial resources available, consumers are increasingly willing to spend on travel experiences, including packaged holidays that offer convenience and value for money. Additionally, the competitive pricing and deals offered by travel companies have made package holidays an attractive option for budget-conscious travelers looking to maximize their vacation budgets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.