Package Holidays - Ukraine

Ukraine

Highlights

By 2024, it is projected that the revenue of the Package Holidays market in Ukraine will reach US$260.60m.
Furthermore, the revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.63%, which will result in a projected market volume of US$376.30m by 2029.
In addition, the number of users in the Package Holidays market is predicted to reach 1.41m users by 2029.
As for user penetration, it is expected to increase from 2.9% in 2024 to 3.6% by 2029.
The average revenue per user (ARPU) is also expected to reach US$234.50 in the same year.
Moreover, it is anticipated that 87% of the total revenue generated by the Package Holidays market in Ukraine will come from online sales by 2029.
It is worth noting that in comparison to other countries worldwide, China is projected to generate the most revenue in this market, with an estimated revenue of US$49bn in 2024.
In Ukraine, package holidays to domestic destinations are increasingly popular due to the country's rich cultural heritage and affordable prices.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Package Holidays market in Ukraine has been witnessing significant growth and evolution in recent years.

Customer preferences: Customers in Ukraine are increasingly seeking convenience and hassle-free travel experiences, leading to a rising demand for package holidays. The all-inclusive nature of package holidays, which typically include flights, accommodations, meals, and activities, appeals to Ukrainian travelers looking for a seamless vacation option. Additionally, the opportunity to explore new destinations and cultures without the stress of planning every detail is a key factor driving the popularity of package holidays among Ukrainian tourists.

Trends in the market: One notable trend in the Package Holidays market in Ukraine is the diversification of offerings to cater to different traveler segments. Tour operators and travel agencies are introducing a variety of package options, including family-friendly packages, adventure holidays, cultural tours, and luxury getaways, to meet the diverse preferences of Ukrainian travelers. Moreover, the growing popularity of online booking platforms has made it easier for customers to compare packages, customize their trips, and secure competitive deals, contributing to the overall expansion of the market.

Local special circumstances: In Ukraine, the geopolitical situation and economic factors have influenced the development of the Package Holidays market. The country's strategic location between Europe and Asia, rich cultural heritage, and diverse landscapes ranging from the Carpathian Mountains to the Black Sea coast make it an attractive destination for both domestic and international tourists. Despite challenges such as visa restrictions for Ukrainian citizens traveling to certain countries, the government's efforts to promote tourism and improve infrastructure have helped bolster the tourism sector, including the package holidays market.

Underlying macroeconomic factors: The improving economic conditions in Ukraine, coupled with a growing middle class with higher disposable incomes, have resulted in an increased propensity to travel among Ukrainians. As a result, more individuals and families are opting for package holidays as a convenient and cost-effective way to experience vacations both domestically and abroad. Furthermore, the strengthening of the hryvnia against foreign currencies has made international travel more affordable for Ukrainians, further driving the demand for package holidays.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.