Package Holidays - New Zealand | Statista Market Forecast

The Package Holidays market in New Zealand is anticipated to witness a rise in revenue, with projections indicating a figure of US$757.90m by 2024.
The market is expected to exhibit an annual growth rate of 4.24% between 2024 and 2029, resulting in a predicted market volume of US$933.00m by 2029.
The number of users in the market is also expected to rise and reach 1.05m users by 2029.
User penetration in this market is expected to decline from 17.0% in 2024 to 19.2% by 2029.
The average revenue per user (ARPU) is predicted to be US$844.60.
Online sales are expected to contribute significantly to the total revenue, accounting for 63% by 2029.
It is noteworthy that China is expected to generate the highest revenue in the Package Holidays market globally, with projections indicating a figure of US$49bn in 2024.
New Zealand's package holiday market is marked by a growing demand for eco-tourism and adventure-based experiences.

Definition:

The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.

Additional Information:

The main performance indicators of the Package Holidays market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of travelers. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Contains travel and accommodation, further provisions can be included such as catering and tourist services

Non-packaged travel bookings

The Package Holidays market in New Zealand has been experiencing a notable shift in recent years.

Customer preferences: Customers in New Zealand are increasingly seeking unique and personalized travel experiences, moving away from traditional package holidays. They are looking for more flexibility, authenticity, and adventure in their trips, favoring customized itineraries over pre-packaged tours.

Trends in the market: One of the key trends in the New Zealand Package Holidays market is the rise of eco-friendly and sustainable travel options. Travelers are showing a growing interest in environmentally conscious holidays, leading to an increase in demand for packages that focus on conservation, local communities, and eco-tourism initiatives.

Local special circumstances: New Zealand's stunning natural landscapes and diverse outdoor activities play a significant role in shaping the Package Holidays market. The country's reputation for adventure tourism and its unique Maori culture attract a specific segment of travelers looking for immersive and nature-based experiences.

Underlying macroeconomic factors: The strong New Zealand dollar and stable economic conditions in the country have contributed to the growth of the Package Holidays market. With higher disposable incomes, more New Zealanders are opting for travel packages that offer added convenience and value for money. Additionally, the increasing connectivity and accessibility to different destinations have made package holidays more appealing to a broader audience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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