Market Insights Mobility Travel & Tourism

Camping - New Zealand

New Zealand

New Zealand's Camping market is set to generate revenue of US$8.43m by 2024, with an anticipated Compound Annual Growth Rate (CAGR) of 5.14% between 2024 and 2029, resulting in a market size of US$10.83m by 2029.
The number of users is expected to reach 121.10k users by 2029.
In 2024, the user penetration in this market is projected to be 1.8%, which is expected to increase to 2.2% by 2029.
The Average Revenue Per User (ARPU) is estimated to be US$90.61.
By 2029, 63% of the total revenue will come from online sales.
Comparing globally, United States is expected to generate the most revenue in the Camping market, with a projected revenue of US$25,810m by 2024.
New Zealand's camping market is thriving due to its stunning landscapes and well-maintained facilities.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in New Zealand is experiencing a surge in popularity among both locals and tourists.

Customer preferences: Customers in New Zealand are increasingly leaning towards eco-friendly and sustainable camping options. They are showing a preference for campsites that offer unique experiences such as glamping, where they can enjoy the outdoors in a more luxurious setting. Additionally, there is a growing interest in camping near beaches, forests, and other natural attractions, reflecting a desire to connect with nature.

Trends in the market: One notable trend in the New Zealand camping market is the rise of camper van tourism. With the flexibility and freedom that camper vans provide, more people are opting for this mode of camping accommodation. This trend is further fueled by the convenience of being able to travel to multiple camping sites without the need for setting up and taking down tents.

Local special circumstances: New Zealand's stunning landscapes and diverse natural beauty play a significant role in shaping the camping market. The country's Department of Conservation (DOC) manages a vast network of campsites in scenic locations, attracting campers looking to immerse themselves in the great outdoors. The Kiwi camping culture, characterized by a laid-back and communal atmosphere, also sets New Zealand apart as a camping destination.

Underlying macroeconomic factors: The growth of the camping market in New Zealand can be attributed to several macroeconomic factors. The rise of domestic tourism, driven by factors such as a strong economy and increasing disposable income, has led more New Zealanders to explore their own backyard through camping trips. Additionally, the country's popularity as an international tourist destination has brought in a steady stream of visitors looking to experience the unique camping opportunities that New Zealand has to offer.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.