Market Insights Mobility Travel & Tourism

Package Holidays - Central Africa

Central Africa

It is projected that the revenue of the Package Holidays market in Central Africa will amount to US$246.00m by 2024.
Moreover, revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.57%, leading to a projected market volume of US$307.60m by 2029.
Additionally, the number of users in this market is expected to reach 1.57m users by 2029.
In 2024, the user penetration is estimated to be 1.2%, which is expected to decline to 1.4% by 2029.
The average revenue per user (ARPU) is projected to be US$204.40.
Furthermore, it is expected that 63% of the total revenue in this market will be generated through online sales by 2029.
Lastly, in comparison to other countries, China is expected to generate the highest revenue in this market, amounting to US$49,250m by 2024.
Despite challenges in infrastructure and political instability, an emerging middle class in Central Africa is driving demand for affordable package holidays.

Key regions: Singapore, India, Indonesia, Germany, Saudi Arabia

Market

Region

Region comparison

Currency

Analyst Opinion

The Package Holidays market in Central Africa has been experiencing a steady growth in recent years, driven by various factors shaping the travel industry in the region.

Customer preferences: Travelers in Central Africa are increasingly seeking convenience and hassle-free experiences when planning their holidays. The all-inclusive nature of package holidays, which typically include accommodation, meals, and activities, aligns well with the preferences of customers looking for a seamless travel experience. Additionally, the appeal of exploring new destinations and cultures in a structured and organized manner has contributed to the growing popularity of package holidays in the region.

Trends in the market: One noticeable trend in the Central African package holidays market is the rise in demand for eco-friendly and sustainable travel options. Travelers are showing a preference for packages that promote responsible tourism practices and support local communities. Tour operators and travel agencies are responding to this trend by offering eco-conscious holiday packages that focus on conservation efforts and cultural immersion experiences. This shift towards sustainable tourism is reshaping the landscape of package holidays in Central Africa.

Local special circumstances: Central Africa's unique geographical features, such as its diverse wildlife, pristine natural landscapes, and rich cultural heritage, play a significant role in driving the demand for package holidays in the region. Safari packages that allow travelers to explore the region's national parks and observe its iconic wildlife species are particularly popular among tourists visiting Central Africa. Moreover, the presence of world-renowned attractions like the Congo Basin and the Okavango Delta attracts a steady influx of visitors seeking unforgettable holiday experiences.

Underlying macroeconomic factors: The economic stability and growth witnessed in Central Africa have also contributed to the development of the package holidays market in the region. As disposable incomes rise and the middle class expands, more individuals have the financial means to invest in travel experiences. This economic prosperity has created a conducive environment for the growth of the tourism sector, leading to an increase in both domestic and international travel within Central Africa. Additionally, government initiatives aimed at promoting tourism and improving infrastructure have further supported the expansion of the package holidays market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.