Hotels - Malta | Statista Market Forecast

Malta is expected to witness a significant rise in revenue for the Hotels market, reaching US$14.83m by 2024.
This projection indicates an estimated annual growth rate (CAGR 2024-2029) of 3.78%, which could result in a projected market volume of US$17.85m by 2029.
Additionally, the number of users in the Hotels market is expected to reach 78.48k users by 2029.
In 2024, user penetration is estimated to be 11.2% and is expected to rise to 14.5% by 2029.
The average revenue per user (ARPU) is anticipated to be US$247.60.
It is noteworthy that in the Hotels market, 86% of total revenue is projected to be generated through online sales by 2029.
Lastly, in global comparison, the majority of revenue will be generated United States, amounting to US$111bn in 2024.
Malta's hotel market is experiencing a rise in demand from tourists seeking unique, historic accommodations in the heart of the Mediterranean.

Definition:

The Hotels market includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone.

Additional Information:

The main performance indicators of the Hotels market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year. Well-known providers are Hotels.com, trivago, and Booking.com.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Booked directly via the providers website, through a tour operator, an online travel agency (OTA), a travel agency or by telephone

Private accommodation and holiday flats, private room and accommodation rentals (e.g. Airbnb)

The Hotels market in Malta has been experiencing a notable growth in recent years, attracting a diverse range of tourists from around the world.

Customer preferences: Tourists visiting Malta are increasingly seeking unique and authentic experiences, driving the demand for boutique hotels and traditional guesthouses over large chain hotels. Many travelers are also prioritizing sustainable and eco-friendly accommodation options, leading to the rise of environmentally conscious hotels in the market.

Trends in the market: One prominent trend in the Maltese Hotels market is the integration of technology to enhance the guest experience. Hotels are investing in digital check-in services, smart room features, and personalized recommendations based on guest preferences. Additionally, there is a growing trend towards offering all-inclusive packages to cater to the convenience-seeking segment of travelers.

Local special circumstances: Malta's unique cultural heritage and historical sites play a significant role in shaping the Hotels market. Many hotels in Malta are housed in renovated historical buildings, offering guests a chance to immerse themselves in the rich history of the island. The picturesque coastal locations of many hotels also contribute to their popularity among tourists.

Underlying macroeconomic factors: The steady growth of Malta's tourism industry, supported by government initiatives and investments in infrastructure, has been a key driver of the Hotels market. The country's stable economy and strategic location in the Mediterranean further attract international hotel chains looking to expand their presence in the region. Additionally, Malta's reputation as a safe and welcoming destination has boosted visitor numbers, fueling the demand for a diverse range of accommodation options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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