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Cruises - Malta

Malta
  • Malta is expected to witness a significant growth in the Cruises market, with revenue projected to achieve US$13.16m by 2024.
  • The market is forecasted to display an annual growth rate (CAGR 2024-2029) of 4.24%, resulting in a market volume projection of US$16.20m by 2029.
  • By 2029, the number of users in the Cruises market is expected to increase to 21.91k users.
  • In 2024, user penetration is anticipated to be 2.66%, and it is expected to rise to 4.04% by 2029.
  • The average revenue per user (ARPU) is expected to reach US$920.80.
  • By 2029, 24% of total revenue in the Cruises market will be generated through online sales.
  • It is noteworthy that United States will generate the most revenue in the Cruises market in a global comparison, with a projected revenue of US$25bn in 2024.
  • Malta's cruise market is experiencing growth, with a variety of cruise lines offering itineraries that showcase the country's rich history and scenic coastline.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Multi-day cruises
  • Ocean cruises and river cruises

Out-Of-Scope

  • Trips by ferry (including trips with overnight stay)
  • Trips by ferry mainly for transport purposes
Cruises: market data & analysis - Cover

Market Insights report

Cruises: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cruises market in Malta has been experiencing significant growth and development in recent years.

    Customer preferences:
    Travelers in Malta are increasingly drawn to cruises as a convenient and hassle-free way to explore different destinations. The all-inclusive nature of cruise packages, which often include accommodation, meals, and entertainment, appeals to customers seeking a seamless travel experience. Additionally, the variety of activities and amenities offered on modern cruise ships cater to a wide range of preferences, from relaxation by the pool to adventurous shore excursions.

    Trends in the market:
    One notable trend in the Cruises market in Malta is the increasing demand for luxury and boutique cruises. Travelers are willing to pay a premium for unique experiences, personalized service, and exclusive amenities offered by smaller cruise lines. This trend reflects a growing preference for more intimate and tailored travel experiences among tourists in Malta. Furthermore, there is a rising interest in themed cruises, such as culinary or wellness-focused journeys, which cater to specific interests and hobbies of travelers.

    Local special circumstances:
    Malta's strategic location in the Mediterranean Sea has positioned it as a popular cruise destination, attracting both large cruise liners and smaller expedition ships. The island's rich history, cultural heritage, and picturesque landscapes make it a compelling port of call for cruise itineraries. Moreover, Malta's well-developed infrastructure, including modern cruise terminals and facilities, enhances the overall cruise experience for passengers and contributes to the industry's growth.

    Underlying macroeconomic factors:
    The growth of the Cruises market in Malta is also influenced by broader macroeconomic factors, such as increasing disposable incomes and changing travel preferences among consumers. As the global economy recovers from the impact of the COVID-19 pandemic, there is a renewed interest in travel and tourism, including cruise vacations. Malta's efforts to promote sustainable tourism practices and environmental conservation align with the growing emphasis on responsible travel in the industry, attracting environmentally conscious travelers to the destination.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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    Cruises: market data & analysis - BackgroundCruises: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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